The name KEAN, which is synonymous with Cyprus, will be protected and the brand will continue to receive maximum attention, the General Manager of KEAN Soft Drinks Ltd, Marios Kassapis, underlines.
Speaking to InBusinessNews, Kassapis notes that the relocation of KEAN's historic factory to the site of the old Couvas factory is at the planning stage, emphasising that the relocation is anticipated be fully completed by mid-2027.
Asked about the changes underway at the company following the acquisition by bbf:, he explains that all KEAN employees have been retained, while new hires are being made to meet needs.
At the same time, Marios Kassapis assures that the agreement with the new shareholders is that KEAN will continue to implement its growth policy, which includes possible new investments and acquisitions when the time is right.
How is the project for relocating KEAN’s historic factory to a new site progressing? When is it expected to be completed, and where will it be moved to?
The relocation project is at the plannnig stage. We expect to be fully relocated by mid-2027. The new factory will be located at the old Couvas factory which was bought for this purpose.
What changes are taking place in the company following its acquisition by bbf:? Have all employees been retained?
Concerning the operational activities of KEAN Soft Drinks, there has been no change at all after the acquisition. All employees have been retained and, as a matter of fact, we are hiring a few more people for our future needs. The name KEAN which is synonymous with Cyprus, will be protected and the Brand will continue to receive the utmost attention.
What are bbf:’s goals and vision for KEAN in its new era? Do you intend to diversify or expand the product portfolio?
Things are moving fast and the understanding with the new shareholders is that KEAN will continue its growth policies. This includes potential new investment and acquisitions when the time is right.
How do you plan to maintain KEAN’s brand strength in consumers’ minds? Are you planning any new investments?
Concerning the Brand and its continued relevance to consumers, our marketing team will continue to invest appropriately and aggressively. Our Brand is our soul, and it will always be so.
(Source: InBusinessNews)
