Reimagining Digital Marketing: Creativity, Authenticity & Real-Time Engagement Take Center Stage

Major shifts are taking place in the realms of digital marketing and social media, driven by artificial intelligence, short-form content, and the rising demand for authenticity.

Today’s audiences seek direct, meaningful engagement, while platforms like TikTok and Instagram Reels are redefining norms of interaction and content consumption.

Businesses are now compelled to reshape their strategies—investing in creativity, speed, and genuine connection with their audience. Traditional promotional methods are rapidly giving way to dynamic formats rooted in storytelling, user participation, and real-time data utilization.

A thought-provoking panel discussion featuring leading Cypriot experts in digital marketing and social media will offer the business community—and especially those in communication and advertising—a unique opportunity to uncover the building blocks of modern marketing success.

This insightful session will take place as part of the 22nd Marketing, Advertising, Media & Communication Conference 2025.

Featured Panelists:

• Andreas Anastasiades, Head of Strategy & Digital, Telia & Pavla BBDO
• Petros Heracleous, General Manager, Orb Communications
• Andreas Pavlou, Managing Director, DeLeMa McCann
• Natasa Perdiou, Country Manager, Action Cyprus

A Powerful Comeback

As the premier event for industry professionals, the 22nd edition of the Marketing, Advertising, Media & Communication Conference returns with impact—offering a unique opportunity for in-depth insights, strategic inspiration, and forward-thinking approaches. From the global experts’ expertise to targeted insights into the changing demands of modern clients, the agenda is designed for professionals who aim to thrive in the evolving digital landscape.

Who Should Attend

Taking place on June 26 at Hilton Nicosia Hotel, the conference is tailored for Marketing Managers, Brand Managers, Digital Managers, CEOs, Sales Directors, Heads of Communication, PR Executives, advertising agencies, media consultants, and professionals across all sectors. It offers a dynamic platform for networking, idea exchange, and service showcasing.

For the Conference’s agenda click here

For registrations click here

Information

Sponsors: ECOMMBX, Imarcomms, IMR/University of Nicosia, Mamacrm, Phaistos

Premier Advertising Sponsor: Ad Broad media

Coffee Sponsor: Kawacom

Organiser: IMH

With the Support of: Cyprus Advertisers Association, CCAA, COPA

Supporter: 1210 Media

Communication Sponsors: Alpha TV Cyprus, Cyprus Business News, GOLD, IN Business, REPORTER, SuperFM

For more information contact IMH: Τ: 77777741│email: events@imhbusiness.com

www.imhbusiness.com