Airline passengers can now expect a significant improvement in their in-flight experience. The Lufthansa Group and other major airlines recently announced partnerships with satellite providers such as Starlink and Kuiper, aiming to provide free, high-speed Wi-Fi during flights.
This move marks a significant step in upgrading passenger services and meeting the growing demands for connectivity, even over long distances. Real-time internet access is no longer limited to certain seats or premium classes, but is made available to as many passengers as possible.
The implementation of this initiative is based on the cooperation of airlines with new generation satellite networks, which provide satellite coverage that allows fast and stable connection, even during long transatlantic flights. They allow the simultaneous connection of hundreds of devices and provide streaming, email, video calls and general web browsing without the limitations that previously existed in conventional aircraft navigation networks.
For passengers, the ability to access free Wi-Fi means more choices during the flight, whether for work, communication or pure entertainment. At the same time, increased connectivity enhances the competitiveness of airlines, as more and more travelers choose carriers that offer a full digital experience.
This move responds to new market expectations, where immediacy of communication and constant internet access are now considered essential elements of the travel experience. It also opens up new possibilities for offering services, advertising and personalised experiences during the flight.
This strategy can be considered decisive in promoting digitalisation in the aviation industry, while at the same time creating new standards for passenger service.
This article originally appeared, in Greek, in the most recent edition of Hermes Airports' Flight Mode online newsletter. Click here to view it.
