“Tourism and hospitality are undergoing a period of profound green, digital, and social transformation,” Thanos Michaelides, President of the Cyprus Hotels Association (CHA), told the 91st HOTREC General Assembly which CHA is being hosting from 15 to 17 October 2025 in Paphos.
He went on to warn that the shortage of skilled human resources is among the most significant challenges facing the industry — both in Cyprus and globally.
Michaelides welcomed representatives of Europe’s hospitality and catering organisations to the assemly, highlighting Cyprus’ long-standing tradition of hospitality and Paphos’ special role as a historical, cultural, and touristic city.
He pointed out that “behind tourism’s positive statistics lie important structural weaknesses,” with the shortage of labour and skills worsening after the pandemic. Migration of workers from third countries — which had previously helped fill critical gaps — is now decreasing, as emerging economies develop their own tourism industries and retain their workforce.
The CHA President noted that 2024 marked a milestone year for staff retraining and upskilling, aimed at optimally integrating technology and artificial intelligence as tools that enhance the human touch. “Hospitality is, above all, a human endeavour,” he said, stressing that workers should be seen not only as service providers but as authentic ambassadors of their destinations.
Addressing the financial pressures facing the sector, Michaelides underscored the need to strengthen energy resilience and sustainability. He described solar energy utilisation, smart consumption, and digital energy management as “the next major challenge” for Cypriot tourism.
Finally, he referred to the dual transition now underway — green and digital — noting that many small and medium-sized enterprises remain at a disadvantage compared to large hotel chains, due to limited resources and expertise. “This is where organisations such as HOTREC must play a decisive role,” he said, “ensuring that everyone can thrive in this new environment.”
Concluding his remarks, Michaelides urged HOTREC members to use the Paphos assembly as “a platform for cooperation, ambition, and action toward a sustainable future for hospitality in Europe.”
