Lidl Cyprus has wrapped its Easter campaign "Easter Loyalty", raising the amount of €50,000, which was allocated to the Cyprus Red Cross to support the upgrade of its Disaster Management Service.
The campaign was carried out from 4 to 19 April 2025, during which, with each scan of the Lidl Plus digital card, Lidl Cyprus donated €0.20 to the Cyprus Red Cross. Thanks to the active participation of its customers, a total of 247,609 scans were carried out, raising the amount of €49,521.80. "Lidl Cyprus, recognising the importance of the work of the Cyprus Red Cross, proceeded with a donation totalling 50,000€," the company said in a press release.
This amount was given to strengthen the work of the Cyprus Red Cross and specifically to upgrade its Disaster Management Service. "This initiative further strengthens the stable and substantial cooperation between Lidl Cyprus and the Cyprus Red Cross for over a decade, with the common goal of strengthening the Organisation's ability to respond effectively to humanitarian crises and emergencies," it added.
It concluded that Lidl Cyprus, with consistency and responsibility, continues to invest in actions that strengthen the social contribution chain, remaining steadfastly by those who need it most through the long-term support of organisations and institutions that offer substantial assistance to Cypriot society.