People category powered by

Unveiling Cyprus’ Generation Z: A new research initiative by Leonidas Alexandrou

Corporate trainer and business consultant Leonidas Alexandrou has announced the launch of a study focusing on Cyprus' Generation Z, titled "A Pioneering Perspective on Gen Z: The First Comprehensive Study in Cyprus."

The study aims to uncover the unique trends, behaviours, and aspirations of young Cypriots, offering valuable insights to better understand and support this generation.

Unlike existing research, which predominantly relies on data from the United States and the United Kingdom, this study considers Cyprus' distinct cultural, social, and economic landscape. With its strong family ties and deep-rooted traditions, Cypriot society shapes a unique identity for Generation Z—one that this research seeks to explore in depth.

Leonidas Alexandrou, who has extensive experience in leadership training and development and specialises in neuroscience, stated: “The need for Cyprus-specific data is vital. Through this research, we will gain deeper insights into our youth and develop strategies that truly align with their real needs.”

The findings of the study, expected to be published in early April 2025, will have a positive impact on various sectors, including business, education, and policy-making, ensuring that decisions are based on accurate and relevant data.

Read More

Prestigious Maria Callas Grand Prix Award in Monaco awarded to John Christodoulou
AUB Mediterraneo assistant professor receives €100,000 research grant from RIF
Christian Gihr on how the CGBA intends to draw in more midsize German businesses in 2025
Sarvjeet Singh on how AI drives growth across the Group’s neobanking, brokerage and healthtech verticals
Tasia Yiannara Yiallourides: “We’re creating the space where business and professional women can grow, lead and belong”
Groundbreaking discovery could revolutionise treatment for deadly blood cancers
London-based Christos Karaolis on why he welcomes and supports the President’s “brain gain” initiative
Boris Gertsovsky: Cyprus can create games that blend Eastern and Western storytelling in fresh ways
Phanos Theophanous on why traditional wealth managers must adapt to modern trends
Georgios C. Georgiou: It’s never too early to go out and get real-life, hands-on financial experience and to start investing