Founded in 2017, SayGames is an international game publisher headquartered in Limassol, Cyprus, with additional offices in Paphos and Warsaw. With more than 200 games in its portfolio, over 8 billion downloads and 140+ million monthly active users, the company has established a significant presence in the global mobile gaming market.
What began as a publishing business focused on hypercasual games has evolved into a comprehensive ecosystem supporting developers throughout the entire product lifecycle. Today, SayGames works across hybrid-casual gaming, combining data-driven publishing, proprietary technology and creative expertise to build sustainable, long-term gaming businesses.
Beyond traditional publishing
SayGames offers developers an integrated publishing ecosystem that brings together user acquisition, monetisation, product development, analytics, creative production and LiveOps expertise.
Its proprietary technology infrastructure, including SayKit, SayLauncher and SayGames Services, helps studios streamline development, access advanced analytics and scale their products more efficiently.The company's approach extends beyond providing services. SayGames works closely with partner studios to identify growth opportunities, develop monetisation strategies, strengthen player engagement and explore new markets.
A notable example is Tower War, developed by partner studio Pavetra Games, which has surpassed 140 million downloads during a partnership spanning more than five years. The relationship has evolved alongside the studio, demonstrating how a publisher's role can shift from hands-on product support towards long-term strategic collaboration.
SayGames also supports developers through its €30 million SayHero investment initiative, designed to help promising studios build and grow successful games.
At SayGames, technology and creativity work together. Data and analytics inform decisions throughout the product lifecycle, from early testing and user acquisition to monetisation, retention and LiveOps. The company continuously develops its internal technology infrastructure to make publishing processes more efficient and give teams greater visibility into product performance. AI-powered tools are also becoming part of the broader operational landscape, supporting opportunities to optimise workflows and enhance productivity.
However, technology alone does not create successful games. SayGames combines analytical expertise with creative experimentation, recognising that understanding player behaviour is just as important as interpreting performance metrics.
This philosophy also shapes the company's approach to entertainment IP collaborations. In 2026, SayGames introduced Barbie™ into My Perfect Hotel through a dedicated themed experience, while Tower War welcomed a Terminator 2 collaboration. Rather than treating recognisable brands as purely promotional assets, the company focuses on integrating them into gameplay in ways that provide meaningful experiences for existing audiences.
Growing beyond borders
International expansion is an important part of SayGames' development strategy.
Alongside its established mobile publishing business, the company is expanding into PC gaming and exploring new publishing opportunities. Over the past two years, SayGames has also been actively strengthening its presence in Asian markets, building partnerships and working with developers from China, Vietnam and South Korea.
Talent acquisition follows a similarly international approach. With 250+ employees across its locations and remote teams, SayGames brings together specialists from different markets and disciplines, creating an environment where technical, creative and commercial expertise can complement one another.
The company also invests in professional development, knowledge sharing and cross-office collaboration, recognising that attracting experienced international talent requires more than competitive compensation.
Cyprus: A true global gaming hub
Cyprus plays a central role in SayGames' international operations. Since establishing its Limassol headquarters in 2020 and expanding to Paphos in 2021, the company has continued investing in its local presence.
For international gaming businesses, Cyprus offers a combination of EU membership, an established international business environment, access to professional services and a growing community of technology and gaming companies. Its geographical position also supports collaboration across European and international markets, while its multicultural environment makes it an attractive destination for globally distributed teams.
Beyond operational advantages, SayGames sees Cyprus as a place where international businesses can contribute to the development of a stronger local technology ecosystem through investment, employment and knowledge exchange.
In 2026, the company's contribution was recognised with an Invest Cyprus International Investment Award.
The future of gaming: sustainable growth and new opportunities
Several interconnected trends are shaping the future of the games industry.
First, sustainable product development is becoming increasingly important. As competition for players intensifies, publishers and developers must look beyond initial acquisition and focus on retention, engagement and long-term monetisation.
Second, the boundaries between traditional gaming categories are becoming less distinct. Hybrid monetisation, combining advertising and in-app purchases, enables developers to build more diversified business models and serve different player segments.
Third, the role of publishers is evolving. Successful partnerships increasingly require more than distribution and marketing support: they involve product expertise, technology, business development and the ability to identify new growth opportunities, from entertainment IP collaborations to international expansion and new platforms.
Finally, advances in AI and automation are creating opportunities to improve efficiency across development and publishing, while making human creativity and strategic expertise even more important.
For SayGames, these changes reinforce a central belief: a publisher's responsibility is not simply to bring games to market, but to help them grow, evolve and reach their full potential.
With its international reach, expanding technology ecosystem and headquarters in Cyprus, SayGames continues building the infrastructure and partnerships to support the next generation of global gaming success.
