A familiar puzzle can become an everyday favourite when its gameplay and design feel right. Easybrain brings that attention to detail to mobile games that people enjoy long after their first session. Founded in 2016 and headquartered in Limassol, the company specialises in evergreen puzzle and logic games, bringing together thoughtful design, technical expertise and a clear understanding of what keeps players coming back.
That approach has helped Easybrain’s portfolio surpass 2.5 billion downloads, with millions of people playing its games every day. Titles such as Sudoku.com, Jigsaw Puzzles, Blockudoku, Nonogram.com, Art Puzzle and Number Match have established strong positions in their categories and become familiar names to puzzle lovers around the world.
Sudoku.com brings classic sudoku to mobile with puzzles for players of all skill levels. Blockudoku blends sudoku and block puzzle mechanics into a distinctive challenge, while Nonogram.com keeps classic picture cross puzzles fresh with regular events. Jigsaw Puzzles offers a realistic puzzle-solving experience through intuitive controls and a wide selection of high-definition images. Art Puzzle combines the calming appeal of colouring with the challenge of jigsaw puzzles, bringing hand-drawn illustrations to life. Number Match turns matching pairs of numbers and clearing the grid into an absorbing logic challenge.
Easy to pick up, these games offer an enjoyable way to keep the mind active, sharpen concentration, and relieve stress. Familiar mechanics offer an accessible starting point, while clear interfaces and carefully considered interactions make playing feel natural. The same care goes into developing each title over time, with player engagement helping teams understand Behind the effortless game experience sits a substantial technical operation. Easybrain develops its own solutions across business intelligence, forecasting, modelling and advertising, giving its teams the insight to refine games and bring them to new audiences. Its advertising expertise also supports a model that keeps games free to play and accessible to a broad audience. Development, marketing and monetization work closely together, each contributing to the experience players enjoy.
AI is already part of this day-to-day work, supporting creative processes, analytics, development and everyday operations. Easybrain’s approach centres on practical value: helping teams work more effectively while maintaining the quality players expect. As AI makes game production more accessible across the industry, understanding players and giving careful attention to execution remain central to creating games that earn their loyalty.
Becoming part of Miniclip creates further opportunities for the team to learn, exchange expertise and build on what they do best. Easybrain continues to operate with its own management, working practices and culture, supported by the knowledge and resources of a group that shares its understanding of the games industry.
The people behind this work are at the heart of Easybrain. The team comprises 370 people across three locations, including 110 in Cyprus. Easybrain’s culture gives the team room to take initiative, share ideas, and take responsibility for their work, with collaboration and professional growth helping individual expertise become a shared strength.
Cyprus has been home to Easybrain’s headquarters since its foundation. Its established legal framework, international business environment, and growing technology community provide a strong base for the company, while the island’s quality of life helps attract experienced professionals and their families.
Being part of that community also brings a responsibility to contribute to it. Giving back is an important part of Easybrain’s culture, expressed through charitable initiatives and support for projects that help improve life on the island.
As Easybrain looks ahead, new games, thoughtful updates to established titles and continued investment in its people and capabilities will carry this approach forward. The ambition is to create games that earn a place in people’s everyday lives: a daily challenge, a quiet pause, and a moment of satisfaction.
