Coffee Berry, a member of Zorbas Group, is celebrating ten successful years of presence in the Cypriot market.
To mark this important milestone, a special event was held on Wednesday, 10 June 2026 at Pinolo, highlighting the brand’s decade-long journey in Cyprus, its commitment to high-quality and the strong relationships it has built with customers over the years.
In the framework of the event, Coffee Berry unveiled its new anniversary campaign as well as its commemorative “10” blend, a specially crafted coffee blend featuring rich, chocolate notes, pronounced fruity complexity, balanced medium acidity and a clean, pleasant aftertaste. Meanwhile, guests, partners and media representatives also had the opportunity to explore a specially designed experiential area showcasing the journey of the coffee bean, from the coffee tree to the final cup, while sampling a unique variety of coffee flavours and aromas.
In his address, Zorbas Group CEO, Demetris Zorbas expressed satisfaction and pride at reaching this milestone, noting that “Today, we celebrate ten years of Coffee Berry in Cyprus, filled with enjoyment, creativity and memorable experiences”.
Zorbas went on to stress that the Group’s entry into the coffee market was neither simple nor immediate, but the result of a long process that ultimately led to its partnership with Coffee Berry. He further noted that the coffee market is a highly specialised sector that requires continuous innovation, the introduction of new coffee flavours and blends, investment in specialty coffee, and particular attention to water quality, which plays a decisive role in the final product, accounting for approximately 97% of the beverage. “Our greatest goal is for our customers to enjoy the same high-quality cup of coffee at every Coffee Berry store across Cyprus”, he said adding that the Group has made significant investments to ensure consistency.
On behalf of Coffee Berry Greece, Coffee & Technical Services Manager, Yiannis Nakas also expressed his joy and pride for Coffee Berry’s ten-year anniversary. In his remarks, he referred to the particular technical features of coffee and some of its lesser-known aspects, while also highlighting Coffee Berry’s philosophy around specialty coffee and the expertise behind every Coffee Berry experience.
Referring to the partnership with Zorbas Group, he highlighted the strong bond that has developed over the years. “Zorbas Group is not simply one of our partners, it is family. Together, we have shared a decade of collaboration, creativity, and growth, marked by significant challenges but also remarkable achievements”, he noted.
On her part, Zorbas Group Marketing Manager, Sophia Tsene, underlined the importance of high-quality within the Group’s philosophy, while referring to Coffee Berry. “Our commitment to high-quality has always been unwavering. We wanted to offer consumers a coffee experience worthy of the trust they have placed in us for more than fifty years”.
During the event, Coffee Berry’s commemorative film marking its tenth anniversary in Cyprus was screened for the first time. Discussing the creative concept behind the campaign, Tsene explained that the film deliberately shifts the focus away from the coffee itself and onto the people behind every Coffee Berry experience. Built around the message “Celebrating 10 years together”, the film highlights the relationship of trust, familiarity, and shared understanding that has developed between customers and baristas over the years.
Finally, referring to the activities planned to celebrate Coffee Berry’s tenth anniversary, Tsene stated that “our goal is to give back to our customers a small part of the love and support they show us every day”.
