powered_by-logo reporter-logo inbusiness-news-logo GOLD-DIGITAL-EDITIONS
Companies category powered byInvest Cyprus

The biggest challenge of AI is not technology… it’s people

Artificial intelligence is no longer a technological innovation that belongs to the future. It is already part of the everyday reality of millions of people and businesses, influencing the way we work, communicate, create and make decisions.

From AI agents and intelligent assistants to process automation and data-driven decision-making, the new era has already begun. Yet, as impressive as these technological advances may be, the world’s most successful organisations are beginning to realise that the real challenge is not technology alone.

It is about people.

It is about how businesses can successfully combine the power of artificial intelligence with human creativity, judgment, experience and adaptability.

This is precisely the discussion that Marios Anastasiou, Senior Account Manager at Google, will bring to the forefront as a keynote speaker at the 5th Digital Cyprus Conference 2026, taking place on 30 June 2026 at The Landmark Nicosia.

With seven years at Google’s EMEA headquarters in Dublin, Marios is at the centre of the developments shaping the new digital economy. He works with some of the leading Fintech and Gaming companies across the EMEA region, helping them leverage data, technology and innovation to accelerate growth, improve performance and build sustainable competitive advantage.

His expertise in Google Ads, user acquisition and ROI optimisation led to his selection to manage Google’s Top Accounts across EMEA, providing him with a unique perspective on how Europe’s most dynamic businesses are using technology to grow faster and adapt to an increasingly complex and rapidly evolving environment.

As part of the conference programme, he will deliver the keynote presentation:

 

Architecting Tomorrow: Leading the Human-AI Collaboration

A presentation that explores how the business landscape is not simply changing—it is being fundamentally redesigned. As artificial intelligence evolves from a technological tool into a foundation of the new economy, organisations are being challenged to rethink how they operate, how they make decisions and how they create value.

The keynote will highlight how the organisations that succeed in the coming years will not necessarily be those that invest the most in technology, but those that learn how to create effective collaboration between people and AI systems.

At the same time, it will address the real-world challenges businesses face on their AI transformation journey—from building trust and managing organisational change to integrating AI into day-to-day operations and developing new models of productivity.

Marios Anastasiou’s participation comes at a particularly important time, as business leaders are being called upon to make decisions that will define the position of their organisations for years to come. The conversation around artificial intelligence has shifted from “what is possible” to “what is necessary.” The question is no longer whether businesses will use AI. The question is how quickly and how effectively they will integrate it into their strategy and operations.

The 5th Digital Cyprus Conference 2026, organised by CITEA and IMH under the central theme “THE AI REVOLUTION: WHAT IT MEANS FOR BUSINESS,” aspires to become the leading meeting point for CEOs, technology leaders, policymakers and decision-makers seeking to understand how artificial intelligence is transforming businesses, industries and economies.

For more information and registrations click here

 

CONFERENCE INFORMATION

Organisers: CITEA & IMH

Stage Sponsors: CBS IT, NetU, Primetel

Strategic Partner: cyta business

Sponsors: IMR, Iron Mountain

Exhibitors: cyma, EnterSotOne, Huwaei, MS Electronics, onlyseo, Wolt

Supported by: ISACA Cyprus Chapter, 1210 media

Communication Sponsors: CBN portal, IN Business magazine, OmegaTV, REPORTER portal, SUPER FM

 

For more information and registrations, contact IMH:

Tel: +357 77777741 │ Fax: +357 22679820

Email: events@imhbusiness.com Website: www.imhbusiness.com

;