Social media now plays a defining role in how consumers perceive brands, make purchasing decisions, and build trust with businesses and organizations. As a result, influence is rapidly becoming one of the most valuable business assets, shaping not only sales performance but also overall brand equity and reputation.
Organizations today operate in a fundamentally different environment, where platform culture, online communities, and the speed of digital conversations directly impact reputation, growth, and commercial success. Brand relevance is increasingly linked to authenticity, cultural awareness, and an organization's ability to participate meaningfully in contemporary digital discourse.
This new model of growth and communication will be at the center of the keynote presentation by Jason Beckley, titled "Welcome to Generation Social: The New Rules of Influence, Trust & Growth," at the 23rd Marketing, Advertising, Media & Communication Conference, taking place on 19 June 2026 at the Hilton Nicosia.
Jason Beckley is widely recognized as one of the leading voices in international brand growth strategy, with more than 25 years of experience across fashion, luxury retail, sportswear, and lifestyle branding. Throughout his career, he has worked with some of the world's most influential brands, including Nike, Puma, Ralph Lauren, Alexander McQueen, and Prada Group, helping shape global brand positioning and growth strategies.
His presentation will examine how social content ecosystems and online communities are driving business growth, how consumer behavior continues to evolve across generations, and why trust is increasingly established through digital platforms rather than traditional channels.
Particular attention will be given to the role of CEOs and senior executives in building organizations that are designed for a social-first world, as well as the growing need to align business performance with today's cultural and digital realities.
Beckley has earned international recognition for his work in brand strategy and creative leadership and is regarded as one of the foremost global speakers on the future of brand growth, consumer influence, and cultural relevance.
The Conference
Under the theme "Generation Social," this year's conference will explore how every generation—from Gen Alpha and Gen Z to Millennials, Gen X, and Baby Boomers—engages daily through social platforms, shaping purchasing behaviors, brand loyalty, and business strategies.
The conference will examine how social media has evolved from a communication channel into a powerful engine for influence, commerce, customer engagement, and trust-building. It will also highlight why understanding platform culture has become a leadership imperative rather than simply a marketing concern.
This year’s agenda
The programme features keynote presentations and panel discussions addressing the most significant trends shaping today's media and marketing landscape.
Key topics include the dominance of short-form video, the rise of the creator economy, the growing influence of creators and influencers on purchasing decisions, emerging content production strategies, and the challenge of transforming audience attention into measurable business value.
The agenda will also explore the emergence of a new generation of professionals who live and work within social ecosystems, as well as how organizations must adapt by operating with greater speed, authenticity, and cultural intelligence in an increasingly connected environment.
Specialized discussions will focus on how different consumer generations in Cyprus use social platforms, how purchasing decisions are influenced online, and the common mistakes brands continue to make when attempting to build meaningful connections with their audiences.
Another major theme will be the allocation of marketing budgets in the new digital economy, including the competition among TikTok, Instagram, Facebook, and YouTube; the balance between paid, organic, and creator-led content; and where measurable return on investment is being generated today.
Audience
The 23rd Marketing, Advertising, Media & Communication Conference is designed for:
• Chief Marketing Officers (CMOs) and Marketing Directors
• Marketing Managers and Digital Marketing Leaders
• Brand Managers and Product Marketing Executives
• CEOs, General Managers, and Sales Directors
• Communications and Public Relations professionals
• Media executives and advertising professionals
• Agencies, consultants, and strategists
• Social media and influencer marketing specialists
• Content creators and digital innovators
• Professionals working across media, communications, marketing, and the digital economy
For the conference programme, click here.
To register, click here.
Information
Sponsors: ECOMMBX, IMR/University of Nicosia, Mastercard, OnlySEO, Webarts
Coffee Sponsor: Kawacom
Organizer: IMH
With the Support of: Cyprus Advertisers Association, SDEK
Community Partner: TechIsland MarComms Community
Communication Sponsors: Alpha TV Cyprus, Cyprus Business News, GOLD magazine, IN Business magazine, REPORTER portal, SuperFM
For more information, participation fees, and registrations, please contact IMH:
T: +357 77777741
You may also visit: www.imhbusiness.com
