The modern supply chain is evolving into a key pillar of business strategy, as demand fluctuations, the increasing complexity of markets, and external pressures require more integrated and flexible approaches to planning and execution.
Within the framework of the 19th Supply Chain & Logistics EXPO, the Group Supply Chain Director at Chitos SA, member of Green Beverages Group, Areti Papadopoulou, presented the topic 'Strategic Supply Chain Planning and Commercial Management,' highlighting the role of the supply chain as a strategic link between production, commercial strategy and sustainable development.
As she mentioned, the supply chain is not simply a production and distribution function, but the strategic vehicle that connects commercial targeting with operational results, sustainability with profitability, and vision with measurable performance. According to Papadopoulou, the concept of excellence in supply chain is related to the ability to consistently deliver consistent results in an environment of volatility, increased complexity and high expectations.
Referring to the challenges facing businesses, Papadopoulou focused on the importance of operational efficiency, adaptability and resilience, as well as the need to strengthen the ability to predict and the essential integration of processes and teams. As she noted, technology is a critical tool, but it is not a substitute for strategic thinking and proper organisation.
She made particular reference to sustainability and environmental responsibility, noting that relevant investments are not treated as costs, but as strategic choices for the long-term resilience of businesses. As Papadopoulou stated, these practices enhance resilience against future cost pressures, such as carbon taxation or potential shortages of raw materials.
In the area of commercial management and customer focus, Papadopoulou highlighted the importance of integrated planning, which starts from commercial strategy and directs production and distribution. As she explained, every promotional action, every new product launch and every seasonal campaign is planned in collaboration between the sales, marketing and supply chain teams.
Referring to digital transformation, she stressed that digitalisation is not a future goal but an existing reality, underlining that every digital investment must be accompanied by measurable business results. At the same time, she pointed out that even the most advanced tools lose their value if people are unable to utilise them or do not trust their data.
In closing, Papadopoulou noted that the supply chain environment will continue to change, with more automation, increased use of artificial intelligence, intensifying sustainability requirements and constant pressure to reduce costs. As she stated, businesses that manage to balance efficiency with flexibility, technology with human judgment, and short-term performance with long-term resilience will be the ones that will ensure sustainable and scalable results in the future.
(Source: InBusinessNews)
