Treedia Outdoor, a pioneering Digital Out of Home (DOOH) media company in Cyprus, announces the acquisition of Advertise in Cyprus, further strengthening its nationwide presence and expanding its portfolio of premium digital outdoor advertising locations with high-quality screens.
This strategic move marks the full integration of Advertise in Cyprus’ team, clients, and infrastructure under the Treedia brand, creating a unified and powerful organization and the largest provider of fully-owned & operated, premium Digital Billboards across Cyprus.
Advertise in Cyprus was active in the Paralimni area, operating a high-tech, high-brightness digital screens. Screens are now part of Treedia’s Network and will be upgraded with Treedia’s innovative 3D DOOH technology.
Treedia founder, Sotiris Karotsakis, stated:
“In strictly financial terms, this move could be described as an acquisition. For us, however, it is essentially a strengthening of our team. We are joining forces with the talented team of Advertise in Cyprus and their high-quality DOOH infrastructure. Together, we offer marketers in Cyprus the largest Digital OOH network (outdoor 4K & 3D screens) in the country.”
From his side, Michalis Theodoulou, founder of Advertise in Cyprus, who now undertakes the role of Chief Technology Officer (CTO) at Treedia, commented:
“The digital solutions of Advertise in Cyprus were always focused on top-tier quality. Joining Treedia’s infrastructure and vision was a natural evolution, as the quality of Treedia’s digital outdoor network is widely recognized. Together, we are creating an even stronger and more technologically advanced Digital Billboard network.”
With this acquisition, Treedia continues to invest strategically in innovation, reinforcing its position as a rising force in Digital Out of Home media in Cyprus and paving the way for new, pioneering solutions such as 3D Digital Billboards in even more locations across the island.
Videos:
https://www.youtube.com/watch?v=uxz49F8vLTI
https://www.youtube.com/shorts/_zSw8uBo-eQ
Find Treedia’s locations here:
https://www.treedia.cy/dooh_locations_cyprus
Previous 3D DOOH campaigns:
https://www.youtube.com/@Treedia/playlists
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