In an era of continuous developments in the online betting industry, BetConsultants has emerged as a strategic partner for organizations aiming for responsible, innovative, and sustainable growth.
With core expertise in strategic planning, licensing, regulatory compliance, and technological adaptation, the company supports clients in Cyprus and internationally.
Fay Xanthopoulou, Marketing & PR Manager of BetConsultants, opens up about the company’s philosophy, the sector’s challenges, and its upcoming moves.
What is the founding philosophy of BetConsultants? What was the vision behind the company?
BetConsultants was established to fill a critical gap in the online betting sector — the need for high-quality, specialized consultancy services and proper business operations management in a demanding environment. Our mission is to act as a one-stop shop, offering 360° solutions that include:
- Licensing & Renewals
- Regulatory Compliance Services (including GDPR, AML/KYC)
- Banking & Payment Solutions
- iGaming Industry Marketing
By combining strategic insight, deep expertise, and strict regulatory compliance, our aim is to deliver solutions that empower our clients to adapt and innovate in a fast-evolving industry. Our vision has always been to become the trusted partner that supports organizations in growing responsibly with a long-term perspective.
What are the core services you provide to your clients?
BetConsultants acts as a strategic partner to companies operating in, or seeking entry into, the online betting and gaming industry — whether sportsbooks or online casinos.
Our service pillars include:
• Licensing & License Renewals
Securing an operating license in online gaming can be complex and time-consuming. We simplify the process. With an experienced legal team and partners, we offer tailored solutions for both new applications and renewals, ensuring full compliance at local and international levels.
• Regulatory Compliance Services (GDPR, AML/KYC)
Operating in a tightly regulated environment requires adherence to varying legal frameworks across markets. We specialize in compliance services that protect businesses from legal risk and ensure smooth, lawful operations.
• Banking & Payment Solutions
We offer advisory services for banking and financial solutions designed specifically for online gaming platforms. From multi-currency support to mobile payments, we help operators implement fast, secure, and compliant transaction systems aligned with global standards and risk management protocols.
• Marketing & Advertising for the iGaming Sector
For us, marketing isn’t just about visibility — it’s a growth strategy. We craft campaigns that stand out, build strong brand awareness, and convert audiences into loyal customers. Leveraging our industry knowledge and data-driven techniques, we help brands differentiate, grow market share, and achieve sustainable success.
Our approach is holistic and personalized — we don’t offer one-size-fits-all “packages.” We build strategies around each client’s real goals, from startups to established operators.
Who are your key clients, and which markets do you serve?
We work with companies across the online betting, casino, and tech provider sectors globally.
Our specialization enables us to deliver customized strategies and innovative solutions that meet each market’s unique demands. We support clients in Cyprus, Greece, Europe, the Middle East, Africa, and Asia — offering assistance across all stages of market entry and expansion, from strategic planning and compliance to execution and support.
One of our most recent and important partnerships is with iN2BET in Cyprus. Since January 2025, we’ve formed a strategic alliance to strengthen iN2BET’s presence in the Cypriot market and support its expansion into other regulated markets globally, starting with Greece.
How do you address the increasing regulatory demands of the sector?
For us, compliance is not a simple checklist — it’s a strategic choice.
We invest consistently in monitoring regulatory developments, team training, and adapting our strategies. We also collaborate with specialized legal and regulatory consultants, ensuring our solutions are fully aligned with both local and international standards.
BetConsultants provides clients with the confidence that they are operating according to best practices, ensuring business integrity at every step.
What advice would you give to a new operator entering the market today?
My advice would be to invest in the right strategy and support from the beginning. The online betting sector is dynamic and demanding, and those who succeed are the ones with a clear plan, reliable partners, and a firm focus on full regulatory compliance.
What are the next steps for BetConsultants?
With our entry into new markets and the strengthening of strategic partnerships, we’re opening up new growth opportunities for our global client base. Our next steps include expanding our digital solutions and harnessing the power of artificial intelligence to enhance our services.
We aim to tailor our strategies to each market’s unique needs, ensuring that BetConsultants remains at the forefront of the online betting sector — helping our clients achieve growth driven by innovation and strategic compliance.
