Reimagining the future of media: Cyprus media CEOs and ad directors take the stage

In a world where information travels at record-breaking speeds and audiences demand authenticity and immediacy, media groups are being called upon to radically redefine their strategies and roles. The goal: to create sustainable yet profitable operational models that meet the challenges of digital transformation, changing consumer behavior, and constant pressure for innovation.

Cyprus is no exception. The country's media ecosystem has undergone seismic changes, with industry players gradually moving away from outdated paradigms and investing in new technologies, alternative platforms, data-driven solutions, and multi-format content. The traditional notion of a "medium" is being reshaped into a multidimensional hub of information, experience, and dialogue.

Within this fluid environment, media entrepreneurs in Cyprus are demonstrating remarkable adaptability—focusing on service integration, revenue stream diversification, and content creation that builds meaningful relationships with users. Today’s decisions are no longer solely based on editorial value or viewership, but on a new triad: technological innovation, financial intelligence, and strategic positioning.

As the landscape continues to evolve, Cyprus is becoming a case study in how smaller markets—with agile structures, the right expertise, and a creative workforce—can lead the charge on the global media map.

A powerful fireside chat: Media evolution from the eyes of industry leaders

One of the most anticipated moments of the 22nd Marketing, Advertising, Media & Communication Conference 2025 will be a high-level fireside chat featuring top media CEOs and media directors from Cyprus’ leading advertising agencies. They’ll explore the major trends shaping the future of the media industry.

Confirmed panelists include:

• Ioannis Hasikos, CEO, Omega Media Group
• Dionysis Dionysiou, Journalist & General Manager of “Politis” newspaper
• Despina Efstathiou, Media Director, Marketway Publicis
• Michalis Karis, General Manager, Super FM Cyprus
• Michalis Kyriakides, CEO, Ad Board Media Group / IAAC
• Melina Tsigaridou, Media Director, Partners Connected Communications
• Chrysanthos Tsouroullis, CEO, SIGMA TV / DIAS Media Group
• Giorgos Souglidis, Media Director, Delema McCann

The ultimate industry event returns—bigger and Bolder

Get ready for a transformative experience at the 22nd Marketing, Advertising, Media & Communication Conference 2025. This is the premier event for professionals in the sector, offering a rare opportunity for insightful updates, inspiration, and strategic foresight.

From global expert insights to focused local perspectives, the conference explores the trends and business models redefining advertising, marketing, and media. It’s designed for professionals who want to not only survive—but thrive—in the new digital and data-driven reality.

Five Dynamic Stages, One Vision for the Future

The 2025 edition will feature five dedicated thematic stages, each unpacking critical elements of the evolving landscape:

1. The Future of Advertising Agencies: Discover the new revenue models agencies must adopt.
2. Digital Marketing Strategy: From omnichannel campaigns to performance metrics.
3. The Rise of Influencer Marketing: Explore growth opportunities and strategic implementation.
4. Media Ecosystem Transformation: Aligning with global trends and technological advances.
5. AI & Data in Communication: Harnessing the power of artificial intelligence to build consumer-loved brands.

A highlight of the agenda will be a roundtable discussion on the future of advertising and communication agencies in Cyprus. Topics include the demands of the future client, the shift from traditional to modern revenue sources, and how AI is revolutionizing branding.

Why You Should Attend

This event is a must for:

• Marketing Managers
• Brand Managers
• Digital Managers
• CEOs
• Sales Directors
• Heads of Communication
• PR Executives
• Ad Agencies
• Media Consultants
• Professionals across the business spectrum

The conference offers a powerful platform for knowledge exchange, trend forecasting, and service showcasing.

For the Conference’s agenda click here

For registrations click here

Information

Sponsors: ECOMMBX, Imarcomms, IMR/University of Nicosia, Mamacrm, Phaistos

Premier Advertising Sponsor: Ad Broad media

Coffee Sponsor: Kawacom

Organiser: IMH

With the Support of: Cyprus Advertisers Association, CCAA, COPA

Supporter: 1210 Media

Communication Sponsors: Alpha TV Cyprus, Cyprus Business News, GOLD, IN Business, REPORTER, SuperFM

For more information contact IMH: Τ: 77777741│email: events@imhbusiness.com

www.imhbusiness.com