Artificial Intelligence and Data Management in Advertising

The landscape of social media is evolving faster than ever. Artificial intelligence is taking over, and brands feel trapped trying to keep up with the social algorithm. Everything is changing—except for one thing: corporate marketing strategy. And that is exactly where the focus must remain.

As digital platforms constantly shift the rules of the game, marketing teams are asked to respond to increasingly complex and demanding roles. Their time and resources are consumed by repetitive daily tasks, leading them to lose sight of strategic priorities. In this context, the need for tools that promote consistency, efficiency, and alignment with business goals is more urgent than ever.

MamaCRM, the first all-in-one marketing, management, and CRM platform for social media, offers the answers. It brings a revolution to social media management by helping marketing teams handle daily tasks while staying focused on strategy.

Learn everything about the platform and how it can serve your needs at the 22nd Marketing, Advertising, Media & Communication Conference 2025. The ultimate industry event returns with force, offering a unique opportunity for meaningful updates, inspiration, and strategic thinking through trends, developments, and business models that are redefining advertising, marketing, and media.

Oresti Michael, Founder and CEO of MamaCRM, will be present to inform the audience gathered at Hilton Nicosia Hotel on June 26 in celebration of this event.

Orestis Michael brings extensive experience in social media marketing strategy, having helped hundreds of businesses and marketing executives streamline their workflows, optimize campaigns, and achieve real, measurable results. Now, all that expertise—combined with cutting-edge technology in marketing, management, and social media CRM—is embodied in one powerful, user-friendly solution: MamaCRM.

Five Stages

From global experts’ insights to targeted addresses on the evolving needs of customers, the conference program focuses on what every professional needs to know to survive and thrive in the new reality.

This year’s conference features five thematic stages that explore key facets of the new era:

• The future of advertising agencies and the new revenue streams they must discover
• Digital marketing strategies and the rise of influencer marketing
• The transformation of the media ecosystem guided by global trends
• The use of artificial intelligence and data management in communications
• Methods for building brands that consumers love and choose

A roundtable discussion will address the future of advertising and communication agencies in Cyprus, the expectations of the customer of tomorrow, and the comparison between old and new sources of revenue. At the same time, major global trends in advertising and communication will be analyzed, as well as the new era of digital marketing, influencer marketing development and strategy, and the role of AI in creating recognizable, loved brands.

The 22nd Marketing, Advertising, Media & Communication Conference 2025 promises to deliver answers to the industry's critical questions, open paths to new opportunities, and inspire every participant with practical tools and meaningful insights to secure their position in a rapidly changing world.

Who Should Attend

This event is tailored for Marketing Managers, Brand Managers, Digital Managers, CEOs, Sales Directors, Heads of Communication, Public Relations Executives, advertising agencies, media consultants, and professionals from across the economic spectrum—offering a unique platform for idea exchange and service promotion.

For the Conference’s agenda click here

For registrations click here

Information

Sponsors: ECOMMBX, Imarcomms, IMR/University of Nicosia, Mamacrm, Phaistos

Premier Advertising Sponsor: Adbroad media

Coffee Sponsor: Kawacom

Organiser: IMH

With the Support of: Cyprus Advertisers Association, CCAA, COPA

Supporter: 1210 Media

Communication Sponsors: Alpha TV Cyprus, Cyprus Business News, GOLD, IN Business, REPORTER, SuperFM

For more information contact IMH: Τ: 77777741│email: events@imhbusiness.com

www.imhbusiness.com