Mastering the new rules of digital marketing

The new rules of digital marketing are reshaping the landscape. Rapidly emerging trends are redesigning the world of advertising and communication, bringing to the forefront tools and strategies that deliver real-time results, foster communities, and build dynamic brands. Traditional notions of exposure are giving way to a holistic approach focused on experience, connection, and immediate impact.

Success today requires agility. Industry professionals are called upon to stay ahead of the curve by investing in innovative approaches that meet the demands of an increasingly discerning audience. Creativity and strategic thinking are essential, with digital media serving as the key catalyst for meaningful communication, relationship building, and enhanced commercial appeal.

In this context, Doris Danner, Vice President of TBWA, will deliver a presentation focusing on:

• new strategies in Digital Brand Marketing,
• integrating platforms such as TikTok into broader marketing strategies,
• advancements in Social Media Advertising, and
• the true potential of Influencer Marketing, enriched by her global experience.

With a career spanning over thirty years in top companies and insights from nearly thirty markets, Doris will share valuable knowledge on how world-renowned brands stay ahead of trends.

She will also reveal secrets for creating viral content, activating communities in real time, and tailoring messaging to each platform, from Instagram to TikTok.

Her talk will take place during the 22nd Marketing, Advertising, Media & Communication Conference 2025, which will be hosted on June 26 at the Hilton Nicosia Hotel. This year’s event promises to provide practical tools and in-depth insights, opening new horizons for professionals in the field.

Who should attend

The event is especially geared toward:

Marketing Managers, Brand Managers, Digital Managers, CEOs, Sales Directors, Heads of Communication, Public Relations Executives, advertising agencies, media consultants, and professionals from across the entire economic spectrum, offering a unique platform for idea exchange and service promotion.

For the Conference’s agenda click here

For registrations click here

Information

Sponsors: ECOMMBX, Imarcomms, IMR/University of Nicosia, Mamacrm, Webarts

Premier Advertising Sponsor: Adbroad media

Coffee Sponsor: Kawacom

Organiser: IMH

With the Support of: Cyprus Advertisers Association, CCAA, COPA

Supporter: 1210 Media

Communication Sponsors: Alpha TV Cyprus, Cyprus Business News, GOLD, IN Business, REPORTER, SuperFM

For more information contact IMH: Τ: 77777741│email: events@imhbusiness.com

www.imhbusiness.com