The European Association of Communications Agencies (EACA) joins this year’s Advertising Conference

The major trends shaping the future of advertising and communications are creating a landscape of constant evolution — where innovation and adaptability are now essential for success. Platforms are shifting, algorithms are evolving, and audiences are engaging with content in fresh and unpredictable ways.

The era of mass communication is giving way to personalised experiences, with data and artificial intelligence playing a pivotal role in shaping strategy. Today’s brands must operate as multi-dimensional entities, fostering communities, delivering immersive experiences, and building deep, meaningful connections with consumers.

At the same time, rising demands for transparency, sustainability, and authenticity are rewriting the rules — influencing both the message and how it is delivered.

The rapid pace of change requires agencies to continually upgrade their skills and adopt flexible operating models.

A Glimpse into the Agency of the Future — Live at the 22nd Marketing, Advertising, Media & Communication Conference 2025

As part of this year’s conference, Laure Jolibois, Head of EU Membership & Industry Relations at EACA (European Association of Communications Agencies), will offer a unique perspective on what tomorrow’s advertising agency will look like — an agency unlike any we know today.

With over a decade of experience in major media and sports partnerships in France, Laure made a pivotal move in 2024 — relocating from Paris to Brussels to spearhead a bold new European initiative that is raising the bar across the communications industry.

In her keynote, “The Agency of the Future,” Laure will explore four key pillars:

1. Global Trends Reshaping Communications

Advertising is being transformed by worldwide trends: digitalisation, the adoption of cutting-edge technologies, and the creation of multi-channel experiences. Laure will reveal how agencies must embrace these shifts to stay competitive in an ever-evolving environment.

1. Meeting the Demands of Tomorrow’s Clients

Clients are evolving — and so are their expectations. Today’s clients seek partners who deeply understand their challenges, offer flexibility, and can quickly adapt to emerging needs. In this section, Laure will share invaluable insights into how agencies can engage and meet the demands of the client of the future.

1. Evolving Business Models & New Revenue Opportunities

How are traditional operating models evolving? What new revenue streams are emerging? Laure will present innovative approaches to agency structure and operations, highlighting new services and sustainable revenue opportunities.

1. The Future is Built on Technology, Authenticity & Strategic Thinking

Laure will offer her vision for how the advertising landscape will evolve in the coming years — and how agencies can remain relevant and dynamic in a world where change is accelerating.

The Industry’s Premier Event Returns — Bigger & Bolder!

This is the must-attend event for marketing, media, and communications professionals — delivering an unrivalled platform for insight, inspiration, and strategic thinking. Explore the trends, breakthroughs, and business models that are redefining advertising, marketing, and media.

From the expertise of global leaders to laser-focused insights on tomorrow’s client demands, this year’s program offers essential knowledge for professionals determined to thrive in the new reality.

Five Stages — A Deep Dive Into the New Era

This year’s conference features five dedicated stages tackling the industry’s most critical topics:

The future of advertising agencies & new revenue streams
Digital marketing strategies & the power of influencer marketing
The transformation of the global media ecosystem
Leveraging AI & data management in communications
Building brands that consumers love

Who Should Attend

This event is addressed to:
Marketing Managers, Brand Managers, Digital Managers, CEOs, Sales Directors, Heads of Communication, Public Relations Executives, advertising agencies, media consultants, and professionals across all sectors of economic activity.

It offers a unique platform for idea exchange and service promotion.

For the Conference’s agenda click here

For registrations click here

Information

Sponsors: ECOMMBX, Imarcomms, IMR/University of Nicosia, Mamacrm, Webarts

Premier Advertising Sponsor: Adbroad media

Coffee Sponsor: Kawacom

Organiser: IMH

With the Support of: Cyprus Advertisers Association, ΚΟΕΔ, ΣΔΕΚ

Supporter: 1210 Media

Communication Sponsors: Alpha TV Cyprus, Cyprus Business News, GOLD, περιοδικό IN Business, REPORTER, SuperFM

For more information contact IMH: Τ: 77777741│email: events@imhbusiness.com

www.imhbusiness.com