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Economist Peter Economides on why repositioning Cyprus starts from the inside (video)
10:50 - 06 February 2025
Brand strategist Peter Economides recently presented the importance of human connection and authentic experiences in repositioning Cyprus on the global tourism map.
He was speaking at the recent Beyond Sea and Sun conference organised by Hermes Airports and, among other things, described human connection and authentic experiences as fundamental pillars for redefining Cyprus’ identity, aiming to establish the island as an attractive, year-round tourist destination.
A video of Econoimdes' address, which was in English, was included in the most recent edition of Hermes Airports' monthly Flight Mode online newsletter.
You can watch the video here, within the original article in Flight Mode.
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