Limassol-based Exness launches global 'Born to Trade' brand campaign

Limassol-based multi-asset broker Exness has launched what the company describes as its biggest global brand campaign, 'Born to Trade.'

Having debuted earlier this week, alongside a video ad which speaks to its overall narrative, the campaign targets traders who embrace challenges, seize opportunities, and make bold decisions every day. "It serves as a reminder that trading is not just about the act itself, but also the definition of what it means to be a trader," a press release on the launch says.

"At Exness, we believe that real traders were born to trade; and that trading is an innate calling to which only the best of brokers can respond," said Alfonso Cardalda, Chief Marketing Officer at Exness. "The 'Born to Trade' campaign highlights the exceptional quality, dependability, and product superiority that clients consistently experience with Exness, showcasing exactly why we are the preferred choice for traders globally," he added.

According to the press release, "'Born to Trade' is more than just a tagline; it reflects the relentless passion and determination that defines trading. It's about recognising that this skill means having a deeper connection to the markets and mastering the art of trading. The initiative aims to resonate emotionally with traders. It reflects their personalities and connects them with Exness as a supportive partner on their trading journey."

By engaging with traders on this level, Exness reinforces its new brand identity, launched in January 2024, in a way that resonates with its core audience, the company's announcement continued.

The 'Born to Trade' campaign will be rolled out worldwide across multiple channels, including digital advertising, social media, and traditional media outlets, in key global markets.

"It represents the next step in the bold marketing approach Exness has taken this year, which kicked off in April when it became the official regional partner of LALIGA in Latin America," the company's press release concludes.

For more information about Exness and the "Born to Trade" campaign, click here.