Soula App secures €500,000 investment at Shark Tank Malta

Soula App, the Cyprus-based brainchild of Natallia Miranchuk, managed to secure €500,000 in investments following an appearance on Shark Tank Malta.
“6 flights in 36 hours (only solo-mothers-founders can get what I’m talking about); 2 hours spent in Malta; 2 interviews in half an hour; 500k of investments secured; 5 YES in a row from 5 professional investors in 5 MINUTES,” Miranchuk wrote on her social media. “Another step in a row. Thank you, team. You are rocking!,” she added.


Soula leverages advanced AI technology and expertise from doulas, midwives, and doctors to become the ultimate destination for women during their pregnancy journey. The app provides access to extensive knowledge sources and sincere emotional support so that mothers can have a positive experience without criticism or judgment. The AI-based Virtual Assistant is designed to help guide expectant and new mothers through pregnancy, birth, and postpartum.

Speaking to CBN last year, Miranchuk had explained that she came up with the name Soula because it “perfectly embodies our values and mission. A SOUL but in a female way”.

Shark Tank is a business-themed show (modeled on the UK’s largely popular Dragon’s Den) sees the Sharks – tough, self-made, rich tycoons – start their search to invest in the best businesses and products that Malta and Gozo have to offer. The Sharks will give people from all walks of life the chance to chase the business dream and potentially secure business deals that could make them rich as well.

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