CIM Summit 2024: The Broad View in Strategy

Assumptions leaders make about their organisation’s future operating environment can quickly become outdated, risking haunting them as they seek to execute their firm’s strategy. Often these assumptions are unsettled by developments that seem to come from ‘left field’ taking leaders by surprise and challenging well-laid plans.

In turbulent times, strategy is defined by strategy is as much about ‘who’ the organisation is – its identity - as ‘what’ it does. With this theory in mind, Dr Trudi Lang, Senior Fellow in Management Practice at the University of Oxford Saïd Business School, will further discuss and prepare business leaders for any changes.

In her presentation, I will discuss how to avoid being haunted by your ghost scenario, what is involved in taking a broader view of strategy, and how in turbulent conditions.

During the CIM Summit 2024, Dr Trudi Lang, will discuss how business leaders can avoid being haunted by their ghost scenario as well as what is involved in taking a broader view of strategy, in her presentation “How to avoid being haunted and the value of taking the broad view in strategy”.

Dr. Trudi Lang is a member of the Saïd Business School strategy faculty working with executives to support them achieve their strategic objectives. Her areas of expertise include scenarios and strategic reframing, the interplay between organisational identity and strategy, and collaborative strategy. Prior to joining Oxford, Trudi was Director of Strategic Foresight at the World Economic Forum. She has also served as Consultant for Strategic Foresight at the OECD. Trudi holds a PhD (DPhil, Management Studies) and an MSc (Management Research), both from the University of Oxford.

The future of business: Adapting to a changing landscape

In a time of technological advances, cultural changes and unprecedented global challenges, businesses are expected with absolute flexibility, not just to survive but also to thrive through change. The CIM Summit 2024 will have as theme, The Future of Business: Adapting to a Changing Landscape. It will take place on Saturday 6 of April at 08:30 at the Bank of Cyprus Corporate Headquarters (Ayia Paraskevi) in Nicosia, and renowned speakers will elaborate on strategies, which guaranteed success and are today undergoing a transformative shift, forcing businesses to reassess, adapt and innovate. The future of businesses nowadays, depends on their leaders, which need to understand this changing landscape as well as study the factors that influence global and local economies. The Summit will host world-renowned academics from Europe’s leading Business Schools and acclaimed executives, who will share their knowledge with the Summit’s attendees, representing the leading companies of Cyprus.

The Minister of Finance, Makis Keravnos, will address the Summit on behalf of H.E. President of the Republic of Cyprus, Mr. Nicos Christodoulides. The CIM-Cyprus Business School CEO, Yangos Hadjiyannis, will also address the Summit. The CIM Summit’s speakers, Casidhe Troyer, Sue Dopson, Trudi Lang and David Stillwell, will elaborate on and discuss topics such as the rise of index funds and corporate R&D as well as economy’s modern trends and important parameters. In addition, they will refer to leadership topics and elaborate on how leaders can make a difference. Strategy, reorganization and modernization will also dominate the Summit’s agenda whereas the keynote speakers will attempt to predict the future of business through brainstorming and panel discussion.


The CIM Summit 2024 is addressed to Business Executives, Senior Government Officials, Marketing Managers, Human Resource Managers, Sales Managers, Production Managers, Logistics Managers, Brand Managers, and any other executives who would like to be informed on the latest trends in business.


For more information and registrations, click here.

Organiser: CIM-Cyprus Business School, Platinum Sponsor: Green Energy Group Gold Sponsor: NetU, Unicars Silver Sponsors: Alphamega Hypermarkets, Cablenet, C.A.PAPAELLINAS Energame, Group, Gan Direct, Iron Mountain Cyprus Ltd, McDonald’s, Philip Morris Bronze Sponsors: Cyfield Group, Gloria Jeans, KEAN, KPMG, MetLife, Payabl, Paul, Spyros Vassiliou & Associates LLC, Remedica, TBWA Entelia, Tototheo, Zorbas Group Supporters: Cyprus Forum, Landas Colour, LightBlack, Panayiotides Gifts and Textiles, Photos Photiades Group, Special Partner: Bank of Cyprus Coordinator: IMH

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