Exness strengthens its position in Latin America with strategic LALIGA Partnership

07:01 - 11 April 2024

Companies Reporter

Limassol-headquartered Exness, one of the world's largest brokers, has entered into an agreement to become an Official Regional Partner of LALIGA in Latin America.

Home to legendary clubs like Real Madrid, Barcelona FC, and Atletico Madrid, LALIGA unites hundreds of millions of football fans across Latin America alone. Drawing on LALIGA's impressive popularity, this landmark sponsorship will boost Exness' reach in this key strategic region, a press release from the company notes.

The partnership between LALIGA and Exness will span the two seasons: 2023/2024 and 2024/2025.

“The world's biggest football ecosystem perfectly aligns with Exness' plans to elevate its brand across the region and reinforce the company's values of reliability and integrity. Using LALIGA's brand elements, fans in the region can expect a number of exciting activations and experiences with LALIGA teams and current and former players,” the press release points out.

Alfonso Cardalda, Chief Marketing Officer, Exness commented, "We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LALIGA, we tap into the heart of the region where football isn't just a sport but a way of life."

On his part, Jorge de la Vega, Executive Director of LALIGA, emphasised, "We are convinced that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success."

“The association with LALIGA and its massive influence elevates Exness' brand awareness and perception. As a trusted partner of this major league, Exness will integrate even more deeply into the local community and drive strong brand associations,” the press release concludes.

Exness strengthens its position in Latin America with strategic LALIGA Partnership

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