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Alpha Bank Cyprus undergoing an overhaul

For the last year and a half, Alpha Bank Cyprus has been engaging in its own “Restart” effort, strategically preparing the field for a complete transformation and implementation of its new business plan for 2025, with the aim of increasing profitability and significantly expanding its market share.

The bank, having achieved a reduction of its NPL ratio to below 2% in 2024, is now focusing on growth and expansion, offering new attractive and competitive products, while strengthening its social work.

With a clear corporate purpose of "supporting Progress in life and business for a better Tomorrow," Alpha Bank Cyprus has placed its customer-centric approach at the forefront of its transformation, highlighting the significant role that the Bank’s Human Resources play in its success. Our new Purpose serves as a catalyst for maximising the potential and prospects of our Employees, accelerating the change in our corporate culture with an emphasis on the pillars of Diversity, Equity, and Inclusion, and, finally, building a strong value proposition for our People.

Alpha Bank, aiming to actively support Cyprus's economic and social development, is training its Staff, strengthening its teams, and expanding departments, products, and services, sending a strong message about the advancement of its growth plan developed in collaboration with the Alpha Bank Group.

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