Exness announces rebranding to mark 15-year anniversary

Exness, a leading retail market-maker based in Cyprus, has unveiled a significant rebranding initiative, as it celebrates its 15-year anniversary.

“Through a revamped visual identity, Exness turns the spotlight on the very values that helped it reach the top,” the company said announcing the news in a press release. “Featuring a new logo, defined by the distinctive exo emblem, the rebranding speaks to a sleeker, more modern design.”

Inspired by Exness' recognisable initials, 'e' and 'x,' the exo embodies a fusion of head and heart, the mathematical and the human, the company explained. “These are the pillars which speak to Exness' brand story and define the way it conducts business.” Carrying the legacy of the old logo, the exo also serves as a visual anchor, connecting the broker's past achievements with its future vision, in this way honouring its legacy to forge its future, it added.

The brand's font and colour palette have also undergone a makeover, featuring a more modern font and a brighter, bolder yellow.

Alfonso Cardalda, Exness Chief Marketing Officer, commented: "At Exness, we believe that 'good enough' is not enough. This rebranding goes beyond aesthetics. Our new brand offers a nod to where we've come from and a promise that our values remain the same while we take bold new steps into the future. As companies evolve, so must their brand. It's time for our brand to evolve and reflect who we are in the market. It's time to take our identity to the next level, to show the world why we're different from the rest and how we got this far."

Exness CMO Alfonso Cardalda showcases new brand at 15-year anniversary event

Exness said the rebranding aligns with the broker's remarkable achievements to date, including a monthly trading volume of up to $4.8 trillion, a headcount of over 2,000 employees, and a total of more than 700,000 active clients and 64,000 partners.

"We've raised the bar in the trading industry, now we're upping our game as a brand. As we usher this new era in, we will continue to reimagine the markets the way they should be, we will continue breaking records and we will continue to be wholeheartedly committed to our people — clients, partners and employees." Cardalda added.

The updated branding will be rolled out across all Exness platforms in the coming weeks. The company has assured a seamless transition, maintaining its high standard of service and support for all clients and partners.

As stated by Petr Valov, Founder and CEO of Exness: “If it doesn’t exist, we invent it. If it does exist, we improve it.”

Find out more about Exness’ rebranding initiative here