YouTube Kids premieres festive playlist by Crayola & TheSoul Publishing

This festive season, join families around the globe as YouTube Kids becomes a hub of holiday cheer and creativity, thanks to a special feature: Crayola's four-episode holiday-themed playlist, ‘Magical Winter Moments || Holiday Crafts’ made possible by its ongoing creative partnership with TheSoul Publishing.

The specially-created playlist, which will feature prominently on the YouTube Kids’ home screen from 20 December 2023 to 2 January 2024, “will bring families together across global English territories and add colorful fun to their holiday celebrations,” the companies said in a press release.

Showcasing Crayola’s creativity and TheSoul Publishing’s expertise in content creation and social media management, the all-new holiday-inspired crafting content engages kids and families in creative, hands-on fun through easy-to-follow CIY activities. More than just entertainment, these episodes promise to encourage families to spend quality time together during the holiday season.

The ‘Magical Winter Moments || Holiday Crafts’ playlist enables families to gather - in person or virtually - to engage in creative play and create memories.

Here’s what they’ll be watching:

• Episode 1: Happy Holidays! Trees, Candies, Ornaments, and More! Christmas Family Crafts
• Episode 2: Let’s Decorate! Crayola Holiday Home Decorations
• Episode 3: Easy & Festive Christmas Paper Crafts for the Family
• Episode 4: Fun & Merry DIY Christmas Decoration Crafts for the Family

“We can’t wait to see how kids and families will bring this content to life using imagination, creativity, and self-expression to create a truly unique holiday experience and add to the magic of the season,” said Victoria Lozano, Crayola Executive Vice President, Marketing. “We’re excited about our collaboration with TheSoul Publishing and what we are accomplishing together to bring creative, inspirational content to families.”

Francesco Miceli, Head of Content Distribution at TheSoul Publishing and a 15-year Google / YouTube veteran – previously leading the YouTube Kids vertical in EMEA markets – shared: “We are incredibly proud of our ongoing relationship between TheSoul and Crayola. Getting Crayola's festive playlist featured on YouTube Kids is a great example of the power of Crayola's brand, our joint ability to generate authentic, valuable content, as well as demonstrating TheSoul's strong connection with and understanding of platforms.”