AdTech Holding hosted HackAdTech 2023 (pics)

AdTech Holding, one of the leading IT companies in Cyprus, has been focused on digital advertising innovations for more than 10 years.

Yet, being convinced that the most efficient projects grow from symbiosis of technology and meaningful teamwork, Holding annually organises HackAdTech, the open Hackathon in Limassol. This event gives IT enthusiasts an opportunity to create their technical solutions together and present ideas to industry leaders.

Deputy Ministry Of Research, Innovation And Digital Policy Philippos Hadjizacharias

HackAdTech: what, where, who?

HackAdTech Hackathon 2023 took place on the 25th and 26th of November in Limassol. The event was supported by IAB Europe, as well as the Deputy Ministry of Research, Innovation, and Digital Policy of Cyprus.

The event sponsors and media partners were: Quadcode (the Gold Sponsor), Cyprus Mail, Sigma TV, IMH Business, and others.

The essence and main challenges of HackAdTech 2023

The competitors were offered to work on solutions for two main challenges:

• Challenge 1: How can we improve life in Cyprus?
• Challenge 2: How can we improve the AdTech industry?

Winners were rewarded with €10,000, plus - gifts from sponsors.

Winners and their projects

The teams consisted of talented programmers, designers, content creators, analysts, and other professionals. Meet them more closely:

Challenge 1: How can we improve life in Cyprus?

• 1st Place, Challenge 1: The SpendWize team developed a shopping list app where products and prices are recorded so that buyers can choose cost-effective offers;
• 2nd Place, Challenge 1: The Quadcode team successfully delivered an app to simplify the school admission process;
• 3rd Place, Challenge 1: The TrashPalm team rolled out an app to fight the garbage issue in Cyprus.

The SpendWize team

Challenge 2: How can we improve the AdTech industry?

• 1st Place: The IndigoOwl team created an AI-based social media monitor for market research and user profiling;
• 2nd Place: The Vasilkoff team created a chatbot for social media advertising and costs optimisation;
• 3rd Place: The POI team are the authors of a blockchain-based payment solution for social media influencers and marketing agencies.

The Indigo Owl team

Congratulations to the winners and see you at HackAdTech 2024.