For the second consecutive year, Beauty Line’s Beauty Fest will take place at Limassol’s ETKO on 17 and 18 October, bringing together the make‑up community and more than 25 global brands, which will showcase recently launched products and make‑up techniques.
Eirini Christodoulou, General Manager at Beauty Line, speaks to CBN about Beauty Fest, what visitors can expect and why this celebration of make‑up is important ahead of the event’s launch.
Why is Beauty Fest important?
For us, Beauty Fest is much more than a beauty event. It is a way of bringing the world of beauty closer to consumers and creating a real community around it. Today, beauty is about exploration, creativity, self-expression and, above all, experience. Consumers want to discover what is new, try products, learn, get to know brands better and take an active role. That is exactly what we want to create through Beauty Fest: a space where brands, experts, new trends and beauty lovers themselves come together in an energetic, inspiring and interactive environment. At Beauty Line, we believe that our role is not only to follow developments in the beauty industry, but also to bring them closer to Cypriot consumers and create new ways for them to discover and experience them. Beauty Fest is the natural expression of this philosophy: a two-day event filled with brands, experts, new trends, product trials and experiences that bring the world of beauty closer to the people who love it.
What can visitors expect?
Above all, we want them to have a genuinely enjoyable time. To come with friends, discover new brands and products, try things out, learn and have fun. For two days, more than 25 beauty brands will be gathered in one location, presenting new launches, viral products, masterclasses, product trials and applications, as well as interactive experiences. Visitors will have the opportunity to try products, get to know the brands better and learn about the trends shaping the beauty world today. There will also be music, food, gifts and plenty of surprises. We want every moment at Beauty Fest to offer something different and create the feeling of a real Beauty Playground, where discovery and entertainment come together.
What experience would you like visitors to take away with them when they leave Beauty Fest?
More than anything, we would like visitors to leave having enjoyed a complete experience of the world of beauty. We want them to have discovered something new- a brand, a product, a new trend or a piece of advice that they can incorporate into their everyday lives. We want them to have tried products, spoken with experts and got to know better the brands they love, as well as some they may be encountering for the first time. For us, Beauty Fest is not only about products. It is about the experience of discovery, interaction and connection with a community of people who share the same interest in beauty and personal care. This is also the meaning behind the Beauty Playground we have created: a space where visitors can actively participate, discover, try, find inspiration and ultimately leave having experienced something they will remember even after the event has ended.
Which brands will be participating, and what exciting news can we expect?
One of the strongest elements of Beauty Fest is precisely its mix of brands. More than 25 leading and trending brands from the makeup, skincare, fragrance, haircare and wellness sectors will be taking part, including Medik8, Estée Lauder, Mario Badescu, The Ordinary and K18, along with many others. We have tried to create a line-up that reflects the way consumers shop for beauty today- from iconic and established brands to brands and products that are currently creating trends internationally. Visitors will also have the chance to see new launches, bestsellers that are generating significant international buzz, as well as exclusive experiences designed by the brands specifically for Beauty Fest. What is particularly valuable is that many of these experiences cannot be found during a typical visit to a store. The brand teams have prepared special ideas and activities specifically for Beauty Fest, allowing visitors to discover each brand’s products and philosophy in a more direct and meaningful way. We want every brand to offer something unique, so that visitors leave having enjoyed many different experiences during a single two-day event.
Why was this the right time to organise such an event?
Last year’s event gave us a very clear answer. We saw that there is genuine interest and enthusiasm among the public in Cyprus for an event of this scale, dedicated exclusively to beauty and, above all, for more experiences centred around the world of beauty. At the same time, this is an extremely interesting period for the industry. New brands and trends are emerging at a much faster pace, social media has radically changed the way we discover products, and consumers are more knowledgeable and expect more. For us, this was the right time to develop Beauty Fest further and invest even more in an event that we want to establish as an annual gathering for everyone who loves the world of beauty in Cyprus.
Is there anything else you consider important?
Perhaps the most important thing is that we want Beauty Fest to be genuinely open to everyone. You do not need to be a beauty expert or know about every new trend. You can come because you love skincare, makeup or fragrances-or simply because you want to spend a different kind of day with your friends and discover something new. We want every visitor to feel welcome, find something that interests them and leave with beautiful memories, new experiences and positive energy. Perhaps this also best summarises the philosophy behind Beauty Line: to remain close to consumers, evolve alongside them and continue creating experiences that make the world of beauty more accessible, exciting and meaningful.
To book tickets to the Beauty Fest, follow this link.
