Freedom24 announced on Wednesday it is exploring the possibility of establishing a presence in Geneva, as it considers Switzerland "a market of long-term strategic interest."
“Switzerland has long been a benchmark for wealth management, institutional discipline and client trust,” said Evgeny Tyapkin, CEO of Freedom24.
“Geneva is a natural choice for exploring how these strengths can be combined with our technology and operational experience in Europe. We are approaching the market with a long-term perspective and will develop our plans carefully, in dialogue with local stakeholders and in accordance with the Swiss regulatory framework.”
The assessment will focus on areas where Switzerland’s established expertise aligns with Freedom24’s existing capabilities, including wealth management, digital financial infrastructure, responsible artificial intelligence and data governance.
The opportunities under consideration include models that combine the relationship-based approach to client service characteristic of Swiss wealth management with proprietary technology developed across the Freedom Group.
Freedom24’s existing European infrastructure includes Tradernet, its proprietary investment platform, and Neo Compliance, an artificial intelligence-powered framework designed to support compliance and risk-management processes. This experience will be leveraged as the company evaluates the Swiss market and considers the role a future presence in Geneva could play in supporting its further growth in Europe.
"Freedom24 also intends to deepen its cooperation with Switzerland’s financial, technology and research communities as it assesses the market and develops its long-term plans," the announcement read.
