EMBIO Diagnostics has announced a strategic partnership with international basketball player Sasha Vezenkov, who joins the company as an investor and brand ambassador for the airbeld™ solution.
The collaboration kicks off with a comprehensive campaign featuring a video where the renowned athlete highlights the importance of air quality and its direct impact on our health, well-being, and longevity.
Research shows that indoor air can be up to five times more polluted than outdoor air, significantly affecting children, the elderly and families, often without us even realising.
The airbeld™ solution directly addresses this need, the quality of the air we breathe. It is a device that monitors and records key indicators such as carbon dioxide (CO₂), dust particles, chemical substances, humidity and other invisible factors, revealing what we are truly breathing and how it can impact our health.
Speaking about the partnership, Vezenkov noted, “With airbeld™, we can better understand what our children and families are breathing and make immediate changes. That is power. To be able to explain why you have that headache, those migraines, that fatigue — and, most importantly, to be in control of what you breathe so you can improve the air around you.” He continued, “I loved airbeld™ first as a consumer. For me, it’s a way to take care of my family. It didn’t make sense to be just an ambassador, especially for something I believe in so strongly.”
Vezenkov’s decision to invest in EMBIO Diagnostics was not just a commercial move. He has been following the company’s progress and development for years and identified a team with genuine scientific expertise, solid technological foundations and a clear vision. His trust in both the technology and the philosophy of EMBIO Diagnostics led him to support airbeld™ on a long-term basis, not only as a user but now as an investor.
Constantinos Loizou, Founder and CEO of EMBIO Diagnostics, the company behind airbeld™, stated, “Through airbeld™, EMBIO Diagnostics aims to bring scientifically validated technology into people’s homes, giving users the power, knowledge and ability to improve their daily lives. Our partnership with Mr. Sasha Vezenkov strengthens this mission, creating a strong alliance dedicated to making air quality a part of every family’s daily care.”
EMBIO Diagnostics’ clientele includes major multinational companies such as Coca-Cola HBC, Cybarco, Eurobank Cyprus, Nicosia Mall and others, all of whom rely on airbeld™ for fast and accurate indoor air analysis.
For more information about airbeld™, consumers can visit airbeld.com
