A new promotional campaign is currently underway in the UK, with striking images promoting winter tourism in Cyprus adorning buses in central London.
Organised by Deputy Ministry of Tourism, the slogan is: “CYPRUS WINTER. PACK SUNGLASSES, NOT UMBRELLAS”, the aim – as the slogan suggests – being to promote winter tourism in the country.
Posting about in on its social media, the Deputy Ministry said: “The campaign, which aims to promote winter tourism, has already received positive feedback from our country’s strategic partners.”
