Today’s professional landscape is changing rapidly, bringing to the forefront a new perception of what it means to “work effectively.” Younger generations are distancing themselves from the traditional mentality of endless working hours and embracing a model that emphasizes creativity, flexibility, and mental well-being. The motto “work smart, not hard” is becoming a new workplace philosophy that is transforming the way we understand productivity and success.
As part of the 24th Leadership & Human Resource Management Conference, the panel titled “Is working smart not hard the future?” will give the new generation the opportunity to share its perspective on career, development, and life balance. Through an open dialogue with HR professionals, the discussion aims to bridge generational gaps and cultivate mutual respect and understanding between different groups of employees.
The panel brings together four dynamic professionals, Dr. Maria Charalambous, Program Director of the MSc in Human Resource Management and Organizational Behaviour at the University of Limassol, Ifigeneia Christoforidou, Sales Manager, Wolt for Work, Svitlana Khaikova, Head of Learning & Development, International Business Group RedCore and
Maro Manoli, Business Consultant – Entrepreneurship & Innovation, PwC Cyprus.
A Conference Celebrating 24 Years of Knowledge and Exchange of Ideas
The 24th Leadership & Human Resource Management Conference, taking place on Friday, 28 November 2025, at Parklane, a Luxury Collection Resort & Spa, in Limassol, carries the distinctive title “From Analogue Boomers to AI-Powered Zoomers.” The conference, organized by PwC, is a leading point of reference for HR executives and the broader business community in Cyprus.
It focuses on the transformation of the workplace through technology and the strategic management of Next Gen talent, exploring how organizations can respond to the demands of an ever-changing work environment.
Participants will gain practical insights and solutions related to HR strategy, employee well-being, technology, analytics, and organizational development. The conference also offers excellent opportunities for networking and exchanging experiences with both international and local experts, emphasizing the promotion of a high-performance and sustainable workplace culture.
The conference is addressed to:
• C-Level Executives
• Board Members from companies across all sectors
• Owners and CEOs of SMEs
• Directors of Human Resources, Diversity & Inclusion, Talent Management, Labour Relations
• Professionals responsible for: organizational culture, leadership, employee development, staff engagement, succession planning, learning and development, talent acquisition, ethics, and integrity
The conference provides comprehensive updates on HR technology trends, well-being strategies, and workplace transformation, making it essential for those looking to shape the future of work within their organization.
Organisers: IMH & PwC Cyprus
Sponsors: XM, Wolt, Titan Office Cyprus, Red-Core, IMR, Ecommbx, AON
Supporters: Supernova, Parimatch, National Betting Authority, Imarcomms, GrantXpert Consulting, Carierista
With the Support of: CPMA
Academic Partner: University of Limassol
Communication Sponsors: CBN News, GOLD magazine, IN Business magazine, Super FM Radio, OmegaChannel
For the Conference Agenda, click here.
For registrations, click here.
For more information and registrations, please contact IMH:
Telephone: 77777741 │ Fax: 22679820
Email: events@imhbusiness.com





