Just over a year since its launch, Life Realty has already established a distinctive presence in Cyprus’ competitive property market.
Founded by Demos Georgiou, a seasoned professional with more than 15 years of experience in the real estate sector, the agency has quickly built a reputation for professionalism, transparency and innovation.
With offices in Limassol and Paphos, a growing team and international partnerships, Life Realty represents the new generation of real estate agencies – one that puts people, trust and values at the heart of every transaction.
Georgiou recently spoke to GOLD magazine about the company's past, present and future.
What motivated you to create Life Realty?
Life Realty was officially launched in 2024 but my vision for the company had been formed much earlier. After more than 15 years in real estate – working in valuations, advisory services, financial institutions and property management – I felt that there was room in Cyprus for a real estate agency that combined professionalism, transparency and innovation with a truly client-first approach. We started with a clear mission: not just to sell properties but to guide people, build trust, and create value. In just one year, Life Realty has established a presence in Limassol and Paphos, with a team of 15 professionals, and a great reputation as a reliable and forward-thinking partner in the market.
How have your diverse professional experiences influenced your leadership style and the founding principles of Life Realty?
Over the years, I’ve worked in leadership positions in financial institutions, advisory firms and property management companies. I studied Real Estate in the UK and later completed a Master’s in Banking and Finance in Cyprus. I am also a Chartered Valuation Surveyor and a member of RICS. All these experiences gave me a deep understanding of every aspect of the real estate landscape. They also reinforced my belief in ethics, transparency and professionalism – values that are now at the heart of Life Realty. At the same time, I continue to run our valuation office in Limassol, which today employs five valuers. This dual perspective – advisory and agency – allows us to offer clients complete and reliable guidance.
In an increasingly crowded market, differentiation is key. What are the defining qualities that distinguish Life Realty from other real estate agencies in Cyprus?
At Life Realty, we see real estate as much more than a transaction – it is a life decision. Our guiding values are integrity, innovation, excellence, local expertise and authenticity. We combine RICS-backed professionalism with modern tools, upgraded search systems and data-driven processes. What really sets us apart, however, is our customer-first culture. Whether a customer is a first-time buyer, a luxury investor or a relocating family, we take the time to understand their needs and make the journey seamless and stress-free.
Life Realty has achieved remarkable growth in its first year. To what do you attribute this rapid success?
It comes down to two things: people and structure. We built Life Realty on strong foundations. We have a General Manager, an Office Manager, an Operations & Compliance Manager, a Marketing Team and an IT Manager to ensure smooth operations. This allows our agents to focus entirely on delivering exceptional client service. We have also invested in building strong international partnerships with firms such as Serneholt Estate in Spain and Dubai, which give our clients global exposure and access to international buyers. This combination of local expertise and global reach has been key to our growth but it should also be noted that our team is our biggest asset. We are 15 strong, and every member brings specialised skills, from sales and marketing to operations and compliance. This mix allows us to provide a one-stop-shop real estate solution. Our agents combine local market expertise with global insight, making sure that clients get not only the right property but also the right value. We treat every transaction as if it were our own, which enables our clients to feel secure and certain that their interests always come first.
The Cypriot property market is becoming increasingly competitive and internationalized. What is Life Realty’s role in this?
We see ourselves as a new-generation agency. Cyprus is growing rapidly as a hub for relocation, investment and lifestyle. Our role is to connect clients with the best opportunities, streamline the process and make property ownership or investment both rewarding and enjoyable. We handle over 1,000 properties, work with 100+ developers and serve around 200 clients every month. These numbers reflect the trust we have built in a very short time and they inspire us to keep raising the bar.
Looking ahead, what are your strategic priorities for Life Realty in the coming years?
Our vision is clear: to keep growing as one of Cyprus’ most trusted agencies, while expanding our reach internationally. We want to continue investing in technology, sustainability and our people, because these are the three pillars that will shape the future of the real estate industry. Ultimately, real estate is not just about buildings – it’s about people, stories and life itself. That’s why our motto is simple but powerful: Real Properties. Real Values. Real People. At Life Realty, Life gets real.
This Special Feature first appeared in the September edition of GOLD magazine. Click here to view it.
