Shaul Keinan, Managing Director and Co-Partner of Premium Access Group, brought over 15 years of experience in real estate and finance to INSPIRE 2025, where he spoke on The Global Entrepreneur Stage during the panel 'Breaking Borders: International Entrepreneurs Transforming Cyprus'.
“From the beginning, I was always oriented toward business,” he said. “I decided I wanted to be self-sustained — to make it or break it. I first started with law, then accounting, before moving into real estate.”
Together with his business partner, Keinan built a strong portfolio in Germany before deciding to “cross the border” and invest in Cyprus. Today, they are developing the Palm Beach Resort, a major project he describes as a significant long-term investment.
For Keinan, the biggest challenge has been learning to adapt. “The ability to adjust and understand market standards and regulations is crucial. Each market operates differently, and you learn over time. In fact, if you compare Cyprus to some countries people assume are more developed, you sometimes find the authorities and regulations here are even better. There’s an assumption Cyprus is behind — it is not.”
He pointed to the island’s advantages for entrepreneurs: “It starts with tax and ends with tax,” he said with a smile, “but it’s also the sun, the great food, the friendly people, and the safe environment.”
His message to young professionals in Cyprus was clear: “It doesn’t matter what you do, there are only two major lessons I can share. First, work very hard — don’t cut corners. Second, pray, because there’s always a fine line between success and failure, and sometimes things are out of your control. But if you work hard, you can minimise the damage.”
The discussion was moderated by Demetris Sparsis, Board Member, Invest Cyprus.
Partners & Sponsors
Strategic Partner: Cyta Business
Platinum Sponsor: Bank of Cyprus
Gold Sponsors: ECOMMBX, Zorbas Group, Cyfield
Silver Sponsors: PwC Cyprus, Petrolina, Bioland
Academic Sponsor: University of Nicosia
Stage Sponsors: National Bank of Greece (Cyprus), KPMG Cyprus, Odyssey, CyRIC/Gravity Ventures Incubator, Invest Cyprus
Panel Sponsors: HRDA, OPAP
Podcast Presenter: Payabl.
Sponsors: Hermes Airports, IMR, Libertex
Technology Partner: Kotsovolos
Community Partner: TechIsland, Junior Achievement Cyprus
Innovation Partner: Research & Innovation Foundation (IDEK)
Mobility Partner: Pilakoutas Group
Sustainable Transport Partner: Cyprus Public Transport
Sustainability Partner: Electricity Authority of Cyprus
Coffee Partner: Coffee Berry
Partner: Charalambides Christis
Supporters: ASBIS, CSR Cyprus, Capacitor Partners, HJS Insurance Agents, Mastercard, Robura, Superad, Kapodistrias, Photos Photiades Breweries & Epilogi, Voici La Mode Group of Companies, GrantXpert, Gap Vassilopoulos, Techbiz, Grow Sustainability Consulting, ASBIS, Murex, Drastyc, Bolt
With the support of: Cyprus Computer Society, CITEA, CPMA, Youth Board of Cyprus, OEB, Skills Cyprus, National Betting Authority
Media Sponsors: Alpha Cyprus, CBN, IN Business, Reporter, SuperFM
Organizer: IMH
Under the auspices of: Municipality of Nicosia
- INSPIRE 2025 – Where passion meets action, and action changes the world.
