At the Global Entrepreneur Stage of INSPIRE 2025, Elena Grigorian won’t just be another speaker. She’ll be the player who rewrote the rules of the game—an inspiring reminder that true leadership is about daring to hit “start” again and again, no matter how tough the level gets.
Playing on the Global Stage
With more than 20 years in the gaming industry—and eight of those years running Disney’s gaming division—Elena has mastered the art of strategy, vision, and storytelling. Today, as CEO of MY.GAMES, she leads a powerhouse with a presence across Europe, Asia, and the US, connecting millions of players and managing dozens of hit titles worldwide.
From Marketing Rookie to Game Master
Elena didn’t begin her career coding or designing. She started in marketing—and that’s what gave her the ultimate power-up. She understood not only how to build a great product but how to capture the hearts of players. As the company’s Chief Marketing Officer, she assembled a dream team that boosted the ROI of over 50 games, unlocking explosive growth—14x ROI and a fourfold increase in revenue. It was marketing as magic—and it set the stage for her rise to CEO.
Betting on Cyprus: The Next Innovation Arena
At INSPIRE 2025, Elena will share why she sees Cyprus not just as a sunny island but as an innovation arena ready for its next big “level up.” With the right talent, mindset, and culture, she believes Cyprus can become a true global hub for R&D, startups, and ICT—and MY.GAMES is already investing to make that future a reality.
Boss Battles and Power-Ups
Of course, no hero’s journey is without setbacks. Elena will open up about the tough battles—the decisions that kept her awake at night, the stumbles that taught her resilience, and the moments of doubt that made her stronger. For her, leadership isn’t defined by the trophies. It’s about how you respawn after every fall. Or, as someone might put it: “You don’t become a leader through victories. You become one through how you handle defeats.”
Her Cheat Code for Life
If there’s one piece of advice Elena offers to the next generation, it’s this: be curious. “Ask yourself ‘why not?’ more often than you ask ‘why?’”. That mindset—the courage to play outside the map—carried her from a desk in marketing to the CEO seat of a global gaming empire.
Location: Makariou Avenue & surrounding areas, Nicosia
Dates: Thursday 25 – Friday 26 September 2025
For more information & to get your free ticket: www.inspirecyprus.com
Festival Partners & Sponsors
Strategic Partner: Cyta Business
Platinum Sponsor: Bank of Cyprus
Gold Sponsors: ECOMMBX, Zorbas Group, Cyfield
Silver Sponsors: PwC Cyprus, Bioland, Petrolina
Academic Sponsor: University of Nicosia
Stage Sponsors: National Bank of Greece (Cyprus), KPMG Cyprus, Odyssey, CyRIC/Gravity Ventures Incubator
Panel Sponsor: HRDA, OPAP
Podcasts Presenter: payabl.
Sponsors: Hermes Airports, IMR, Libertex
Technology Partner: KOTSOVOLOS
Community Partner: TechIsland
Ιnnovation Partner: RIF
Mobility Partner: PIlakoutas Group
Sustainable Transport Partner: Cyprus Public Transport
Sustainability Partner: EAC
Supporters: ASBIS, CSR Cyprus, Capacitor Partners, HJS Insurance Agents, Mastercard, Robura, Superad, Kapodistrias, Photos Photiades Breweries & Epilogi, Voici La Mode Group of Companies, GrantXpert, Gap Vassilopoulos, Techbiz, Grow Sustainability Consulting, ASBIS, Μurex, Drastyc
With the support of: Cyprus Computer Society, CITEA, CPMA, Youth Board of Cyprus, OEB, Skills Cyprus, National Betting Authority
Media Sponsors: Alpha Cyprus, CBN, IN Business, REPORTER, SuperFM
INSPIRE 2025 – Where passion meets action, and action changes the world.
