Cyprus-based TheSoul Publishing, a leading creator business platform and one of the world’s most viewed digital entertainment companies, in partnership with Playkot, an internationally recognised mobile technology company which is also based in Cyprus, have announced the official launch of SHRT, a mobile application dedicated to premium vertical drama content.
Available on iOS and Android, SHRT delivers short-form, episodic storytelling tailored specifically for mobile audiences, a relevant press release notes.
"As mobile-first video continues to surge in popularity, vertical dramas showcasing minute-long serialized episodes designed for smartphones are popularising an entirely fresh genre of entertainment. With SHRT, TheSoul Publishing brings its expertise in scalable, data-driven production to this emerging space. The app features more than 30 complete English-language series, with new dramas added weekly. Each series is developed in-house or in collaboration with global content partners," the press release elaborates.
“Minute-long, episodic dramas are attracting millions of viewers, with the market predicted to be worth an astounding $14 billion by 2027 according to The Guardian. Vertical drama isn't just a trend, it's episodic television for the mobile generation and we’re shaping the future of this fast-growing format, ” commented Victor Potrel, VP of External Strategy at TheSoul Publishing.
To power a seamless and engaging user experience, TheSoul partnered with Playkot, whose mobile-first platform provides the robust infrastructure behind SHRT’s performance and backend operations.
“Vertical drama is one of the most exciting developments in mobile entertainment, and we’re thrilled to help bring it to life through SHRT,” said Alexander Pavlov, Co-Founder and CEO of Playkot. “Our goal was to ensure the app performs flawlessly and delivers the kind of immersive mobile experience today’s audiences expect and we believe SHRT does just that.”
SHRT is available for download on the App Store and Google Play. The app will continue to expand with new series, languages, and features in the coming months.
