Greg Kamperis: Cyprus is actively participating in the progress reflected in PMI's 2024 Integrated Report

Philip Morris International (PMI) has published its 6th Integrated Report, which coincides with the completion of 10 years of transformation and sustainability disclosure.

The report captures PMI 's continued progress in delivering long-term value to its shareholders and all stakeholders, while continuing to implement its goal: making cigarettes obsolete as soon as possible by replacing them with smoke-free alternatives for adults who would otherwise continue to smoke, a relevant announcement notes.

Commenting on the report, Greg Kamperis, General Manager of Philip Morris Cyprus & Malta, said, “In Cyprus, we are actively participating in the progress reflected in the 2024 Integrated Report, both through accelerating the transition towards a tobacco-free world and with targeted initiatives that improve our overall footprint, from managing our environmental impacts to continuously caring for the development and well-being of our people.”

The 2024 report, meanwhile, highlights the further expansion of PMI ’s smoke-free alternative product presence in markets worldwide, as well as social and environmental initiatives developed alongside these products, including the implementation of responsible commercial sales practices and efforts to reduce post-consumer waste. The report also documents PMI’s progress in creating an inclusive workplace, improving the quality of life of people in the supply chain, decarbonising its operations, and protecting nature and biodiversity.

“Our 2024 Integrated Report celebrates a milestone year that marked the 10th anniversary of the commercialization of IQOS [PMI’s heated tobacco product] and ZYN [PMI’s nicotine pouch product] and our journey toward achieving one of the most ambitious business transformations in modern history,” said Jacek Olczak, Chief Executive Officer of PMI.

“By the end of 2024, our efforts to expand access to smoke-free products allowed us to reach an estimated 38.6 million adult users, with the products available in 95 markets, demonstrating our deep commitment to sustainability and business transformation.

“These achievements fill me with profound optimism as we continue to create long-term value while addressing our product and operational impacts, not only sustaining but accelerating our momentum, accomplishing a number of goals that only a few years ago seemed too ambitious.”

“We understand the importance of setting ambitious yet realistic targets that drive our business success,” said Jennifer Motles, Chief Sustainability Officer of PMI.

“Our Sustainability Index has proven instrumental in ensuring our ambitions are balanced and our metrics are objective, while our enhanced nonfinancial data governance helps us report with precision and consistency.

“Our commitment to sustainability is inseparable from future-proofing our business, creating tangible impacts within our control and sphere of influence, and contributing to a transformation that extends beyond our company.”

For more information, studies, and the full 2024 Integrated Report , visit pmi.com/sustainability .