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TheSoul Publishing's new international PR agency aimed at Cypriot companies

Leading digital studio, TheSoul Publishing has announced the launch of World’s Fair Communications, a new strategic communications company aimed at Cypriot companies looking to elevate their reputations onto the global stage.

With headquarters in the United States, the company will be led by TheSoul Publishing’s former Vice President of Global Communications, Craig Radow, and the digital studio’s former Senior Director of Global Communications, Eric Schultz, according to a relevant press release.

Radow and Schultz have a combined four decades of experience in media and PR. Prior to leading communications for TheSoul, Radow served as Vice President of Global Publicity and Brand Marketing overseeing worldwide consumer marketing, publicity, global event activation, and social media for 20th Century Fox Studios’ consumer products division. He simultaneously led publicity efforts for 20th Century Fox Television’s U.S. distribution division, Twentieth Television. Radow also held a number of PR roles in the home entertainment division of Universal Studios.

Craig Radow-Co-founder-World's Fair Communications(1)

Craig Radow-Co-founder-World's Fair Communications

Schultz previously led media relations for clients including Capital Group, PepsiCo Food Service, and Avanade while serving as Director at Golin PR. He also spent more than a decade as a news producer at CNBC, MSNBC, Bloomberg, CNN, and Fox 5 New York.

Eric Schultz - Co-founder World's Fair Communications(1)

Eric Schultz - Co-founder World's Fair Communications

World’s Fair Communications specializes in generating press coverage, media relations and training, thought leadership, crisis communication, speaker development, brand identity & messaging, content strategy, awards, and reputation management.

“For the last five years, it has been a privilege to work side by side with Arthur Mamedov and the entire team at TheSoul Publishing and we are thrilled to extend this relationship in an exciting new way. Eric and I look forward to partnering with TheSoul on this venture with a specific focus on enhancing the global communications footprint of companies in Cyprus,” shared Craig Radow, Co-founder of World’s Fair Communications.

Arthur Mamedov, CEO of TheSoul Publishing shared, “Craig and Eric built our communications department from the ground up — elevating our global presence and recognition along the way. We are excited to expand together and partner on this new business bringing our strategic communication successes to other Cypriot based companies.”

About World’s Fair Communications

Founded in 2024, World’s Fair Communications is a U.S. based strategic communications startup built at the intersection of the creator economy, entertainment, and technology. The co-founders, Craig Radow and Eric Schultz bring decades of experience from the entertainment, media, and business space.

About TheSoul Publishing

TheSoul Publishing is the world’s leading digital studio that produces engaging, positive, and original content for a global audience. With a creative team based in more than 70 countries and six continents, TheSoul Publishing showcases entertaining brands in 21 languages, which are distributed through a social media-driven cross-platform network.

TheSoul Publishing’s award-winning portfolio offers a wide range of enjoyable content, including cutting-edge 3D technology, stop-motion production, live-action videos, music, craft projects, and vibrant animation, across its universe of well-known channels, including the world’s number one DIY brand, 5-Minute Crafts®, Bright Side, 123 GO!, Avocado Couple, La La Life®, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar.

With over 2 billion social media followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snapchat, TheSoul Publishing creates irresistibly shareable content for all ages. The company continues to expand its presence in the digital content, talent management and creator services landscape, exemplified by its acquisition of Underscore Talent and the growth of Shorthand Studios.

TheSoul Publishing has garnered numerous accolades, including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie, and Lovie awards. The company was named ‘Digital Studio of the Year’ at Digiday’s 2023 Video & TV Awards, won 'Best YouTube Presence' at the 2023 Shorty Awards, and received a nomination for ‘Social Media Team of the Year’ at The Drum’s 2023 Online Media Awards.

Founded in 2016, TheSoul Publishing is headquartered in Cyprus with production studios and offices in Europe and the U.S.

For more information, please visit TheSoul Publishing’s website.

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