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Toyota Cyprus introduces new retail concept “Phygital’

Members of Toyota Cyprus’ sales and frontline teams recently participated in training on the company’s new retail concept; dubbed “Phytical”.

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“Our New Retail Concept is more than a facelift - it's our promise to 'Go Beyond' in delivering an immersive customer experience,” the company said on its LinkedIn.

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“Welcome to the world of 'Phygital,' where we merge physical and digital elements to offer an immersive and seamless journey for our customers."

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From interactive displays to a personalised service, the aim is to transform "the way you experience Toyota", the company said.

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