Study to upgrade Paphos’ digital presence as a tourism destination

12:34 - 10 January 2024

Economy

The Paphos Tourism Development and Promotion Company (ETAP) is stepping up its campaign to strengthen Paphos’ digital presence as tourist destination.

ETAP said in an announcement that it plans to launch a study/review of the town’s digital presence in March, the findings of which will help carve out a new digital marketing strategy that will propose a series of actions on a regional as well as national level.

It said the aim is to radically upgrade the digital presence of Paphos, its businesses and all other stakeholders in the tourism industry.

Meanwhile, ETAP said it will be moving on to phase 5 of its campaign to place QR signs around the town for tourists, with the addition of another 25 signs that include a broad range of information in five languages, audiovisual tours, photos, videos and more.

ETAP added that at the same time, its investment along with hoteliers, Hermes Airports and Hellenic Bank to conduct a year-round digital campaign to promote Paphos in priority markets will continue for the third year running.

A new mobile app showcasing the Legend of the Goddess Aphrodite will also become available by April this year.

Study to upgrade Paphos’ digital presence as a tourism destination

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