ALAMBRA Dairy Products is entering Cyprus’ fresh milk market

There are some big developments on the way for the local dairy industry. According to InBusinessNews’ well-placed sources, ALAMBRA Dairy Products intends to expand its market activity with the addition of its own brand of fresh milk.

ALAMBRA Dairy Products has been an active Cypriot market player for the past 40 years with a significant market share in halloumi production, processing over 80,000,000 litres of fresh Cypriot milk a year. Its decision to seek a share in the fresh milk market is expected to completely change the landscape. Fresh milk holds a dominant position in the local market’s dairy category and according to recently-released data, the annual fresh milk market is in the range of around €70m a year.

InBusinessNews spoke with senior executives at ALAMBRA - Petrou Bros Dairy Products Ltd, who confirmed the news and explained the reasoning behind their decision.

What were the reasons behind this decision?

Our company has already completed 40 years of operation. We always pay special attention to constantly monitoring the market trends, business environment and general developments in retail trade. At the same time, we always make sure to take the consumers’ needs and demands into consideration, while also investing continually in development and innovation. We have a wealth of expertise in milk processing and felt like now was the time to take that next step. This is a milestone for our company.

What are your expectations?

With the aim of ensuring our company’s ongoing growth and upward trajectory, and with our uncompromising desire to offer excellent quality products to consumers, our expectation could be none other than to become the main market player in this sector as well.

The fresh milk market is a particularly difficult and demanding sector. Are you optimistic?

In every step that we take, we proceed while maintaining the traditional recipes unchanged, with the main objective of producing quality, pure products. With a well-structured strategy in place, and by using our vast experience in the sector, with hard work and dedication, we are moving ahead with the production of ALAMBRA Cypriot fresh milk. We are proud of the support and trust people show us in every step that we take, making our products a top choice for consumers with a leading market position.

The fresh milk market is indeed a unique sector; by investing in high-tech equipment with state-of-the-art automation, and leveraging our long-standing relationship with raw milk processing, we are highly optimistic that we will realise our goals and convinced that consumers will embrace our new product.