Catherine Magelssen at CIM Summit 2023

Dr Catherine Magelssen, Assistant Professor of Strategy and Entrepreneurship at the London Business School, will be addressing the CIM Summit 2023 on 8 April.

Prevailing trends and advice on their management

The contribution of large multinational companies to the recovery of economies from systemic shocks is important. The need to restore order in the market is mobilizing the private sector to take action and choose modern strategies that will contribute to joint recovery efforts.

Thus, multinational companies greatly contribute to market recovery and act as a support system when certain crises exceed the financial capabilities of governments. However, it is not exclusively about external actions. Differentiation of decisions can also be observed within the organization with corresponding practices that are in line with modern requirements.

Catherine Magelssen, Assistant Professor of Strategy and Entrepreneurship at the London Business School, will dive into the above topic at the CIM Summit 2023. Professor Magelssen will deliver a speech on "Strategic Decisions in a New Era of Business", where she will discuss policies followed by heads of organizations in the modern era.

Academic background and experience in organizations

Catherine Magelssen is an Assistant Professor of Strategy and Entrepreneurship at the London Business School. Dr Catherine Magelssen studies multinational firm strategy, with particular interests in intra-firm structure, internal versus external firm contracting relationships, and firm response to environmental shocks. Her current research focuses on how firms develop, organize, and manage their intangible assets and the strategic implications for firm knowledge sharing, innovation, and growth. Prior to joining academia, she worked as an economic consultant where she managed global transfer pricing projects, advised multinational firms on the structuring of intra-firm relationships, valued intangible assets, and helped firms integrate global operations post-acquisition.

The latest improvements in Marketing and Management

Priorities large organizations need to set and the prospects of the modern digital era will be discussed during the CIM Summit 2023, on Saturday 8 April, at the Hilton Nicosia. The annual event organized by CIM and coordinated by IMH, gives Cypriot businesses the opportunity to learn about the latest developments in the field of Marketing and Management and to find valuable answers to their key concerns.

Audience

The Summit is addressed to Business Executives, Senior Government Officials, Marketing Managers, Human Resource Managers, Sales Managers, Production Managers, Logistics Managers, Brand Managers and any other executives who would like to be informed about the latest trends in business. CIM actively promotes business education and offers added value to its members and graduates and therefore encourages them to attend.

For more information and registration click here.

Organiser: CIM-Cyprus Business School, Platinum Sponsor: Green Energy Group Gold Sponsors: Char. Pilakoutas Ltd, VE Very Exclusive Accessories Ltd

Silver Sponsors: Alphamega Hypermarkets, Cablenet, C.A.PAPAELLINAS Group, Gan Direct, Iron Mountain, McDonald's, MetLife Bronze Sponsors: Cyfield Group, GR8 Tech, Jamie Oliver Kitchen, KEAN, KPMG, NetU, Remedica, Spyros Vassiliou & Associates LLC, Tototheo Maritime, ZORBAS Group Special Partners: Bank of Cyprus Supporters: Commercial General Insurance, Cyprus Forum, DHL Express, LandasColour, LightBlack Solutions, Panayiotides Coordinator: IMH