Wizz Air, successfully brought its unique ‘Let’s Get Lost’ surprise travel experience to Cyprus, welcoming more than 100 journalists and content creators from Spain, alongside the Wizz Air team, for a three-day journey showcasing the island’s beauty, culture and hospitality.
The adventure began in Barcelona on 6 November, when participants boarded a special Wizz Air flight without knowing their final destination. The mystery came to an end when the aircraft landed at Larnaka International Airport on Friday night, revealing Cyprus as the destination of this exciting travel experience.
From 7 to 9 November, participants had the opportunity to discover a different side of Cyprus through a specially curated programme celebrating the island's cultural heritage, authentic traditions, local gastronomy and natural beauty.
The itinerary included a visit to the picturesque village of Lefkara, where guests experienced traditional Cypriot hospitality, attended workshops as well as local wine-tasting experiences at Dafermou Winery and a sunset party in Paphos, at Cap St George Hotel and Resort where guests got to witness the beautiful sunset of Paphos. These activities offered participants a firsthand introduction to the island's diverse attractions, demonstrating why Cyprus is much more than a summer destination, but a year round destination.
The initiative was co-organised with the Deputy Ministry of Tourism of Cyprus, with Hermes Airports as a sponsor and the valuable support of the Larnaka Tourism Board, which facilitated accommodation for the participants. Guests stayed at the Golden Bay Beach Hotel, Radisson Beach Resort Larnaca, Sandy Beach Hotel and Lordos Beach Hotel & Spa.
Beyond the excitement of discovering an unknown destination, the experience served as an opportunity to introduce Cyprus to new international audiences through the perspectives of Spanish journalists and content creators. By showcasing the island's attractions outside the peak summer season, the initiative reinforced Cyprus's appeal as a year-round travel destination.
Andras Rado, Head of Communications at Wizz Air, commented, “Bringing “Let’s Get Lost” to Cyprus was a fantastic opportunity to showcase a destination we believe in so deeply. Cyprus is a perfect holiday spot all year round—a perfect escape, even in the winter, for anyone from the colder parts of Europe.
Watching our guests embrace a completely new destination without stereotypes, enjoy the beautiful sunny weather in November, and discover the island’s rich culture, warm hospitality, and stunning sunsets is exactly what our Let’s Get Lost initiative is all about. We’re extremely grateful to our dear partners in Cyprus for making this enormous project a reality. We’re proud to strengthen the connection between Spain and Cyprus, and we remain committed to investing in the Cypriot market—while making exciting travel opportunities accessible to more passengers.”
The Deputy Minister of Tourism of Cyprus, Kostas Koumis, stated, “We were delighted to welcome this unique initiative to Cyprus and introduce international journalists and content creators to the experiences our island offers throughout the year. From our cultural heritage and traditional villages to our gastronomy and natural landscapes, Cyprus has so much to discover beyond the summer months. Collaborations such as this play an important role in strengthening our country's international visibility and supporting our strategy to establish Cyprus as a year-round destination.”
Maria Kouroupi, Director of Aviation Development, Marketing and Communication at Hermes Airports, added, “We are very excited to be part of this special initiative by Wizz Air and to have had the opportunity to support such an innovative and engaging experience. Every initiative that promotes Cyprus abroad is a great opportunity to showcase our island, its unique character, culture and hospitality, especially when targeting a market such as Spain, which presents significant potential for Cyprus. We are confident that experiences like this can help raise awareness of Cyprus among Spanish travellers and further strengthen the connection between the two countries.”
The successful completion of ‘Let’s Get Lost’ in Cyprus highlighted the importance of collaboration between the aviation and tourism sectors in strengthening the island's international profile. Through the experiences shared by participating journalists and content creators, Cyprus gained a valuable opportunity to reach new audiences in Spain and inspire future visitors to explore the island in every season.
With its continued investment in the Cypriot market and growing connectivity between Cyprus and Spain, with the recent opening of the Madrid route as well, Wizz Air remains dedicated to supporting tourism growth and making travel more accessible across its network.
