Alpha Bank has unveiled a new corporate identity, which reflects the transformation and dynamic development path of recent years, with the central message - Redefining “together”.
According to the Bank, the renewed identity expresses the modern physiognomy of a strong banking Group with international reach, which leverages its expanded capabilities and know-how to offer comprehensive financial solutions to individuals and businesses.
“We have grown to become more useful and our success cannot be greater than the success of those we serve, our customers,” said Alpha Bank Group CEO Vassilios E. Psaltis, adding that “our new identity expresses the Alpha Bank that we have already created. Our history remains recognisable. And our current capabilities acquire a new, modern expression.” Psaltis linked the new identity to two strategic directions: the comprehensive coverage of the financial needs of businesses and the emergence of Alpha Bank as a trusted advisor to individuals in the financial planning of their lives, at every stage of their journey.
On his part, the CEO of Alpha Bank Cyprus, Miltos Michaelas, emphasised, “Alpha Bank’s new corporate identity expresses the dynamic evolution of the Group and marks another important step in our own development path in Cyprus. The 'new Together' captures the philosophy with which we are building the modern Alpha Bank Cyprus: a Bank closer to people and businesses, with personalised service, modern solutions and substantial advisory support. With the strength and know-how of the Group, we continue to evolve, creating new opportunities for our customers and actively supporting the development of the Cypriot economy.”
The symbol: History meets the modern identity of Alpha Bank
At the heart of the new corporate identity is the Silver Stater of Aegina, the 2,600-year-old historical coin, a symbol of trust and chosen in 1972 by Yannis Kostopoulos as the Bank’s logo. Its new version combines Alpha Bank’s historical heritage with its modern identity. The renewed symbol forms the basis of a unified visual identity, while the timeless “Together” acquires new meaning, expressing the Bank’s relationship of trust with its customers and its commitment to evolve with them.
The campaign: Redefining “together”
As of today, the new corporate campaign is also on the air, entitled: Redefining “together”.
It starts with a statement: “Life is not the same. Why should the ways you support it be the same?” and ends with a definition: “Together is not about offering the same to everyone. It is about understanding what each person needs.” A “new Together” that believes in what you create, that stays close to you no matter how far you want to go, that is open to everyone and different for everyone, that expands your boundaries and possibilities. The campaign closes with the phrase Redefining “together” and highlights the Bank’s role as a companion on the journey and in the goals of each customer, until their completion.
