Action Global Communications is broadening its digital offering, giving brands and organisations new ways to boost visibility, deliver more targeted advertising and engage audiences more effectively.
Central to the expanded offering are ChatGPT Ads, a new advertising option that enables companies to connect with consumers in a familiar environment, one they already use to find information, compare options and explore solutions.
Action is integrating ChatGPT Ads into its broader portfolio of digital advertising and performance marketing services, which includes strategic planning, campaign management, audience targeting, measurement and ongoing optimisation.
The company is also introducing AI Visibility & Generative Engine Optimisation (GEO) services to help brands strengthen their presence across AI platforms, including ChatGPT, Google Gemini, Claude, Perplexity and Microsoft Copilot. The offering covers AI audits, visibility monitoring, content optimisation, and entity and schema optimisation.
“Expanding our AI capabilities is a natural next step for Action. ChatGPT Ads create a new channel for brands seeking to engage with their audiences in a targeted and effective way, while AI Visibility is transforming how we think about digital presence. By combining these new capabilities with PR, content, SEO and digital marketing, we can offer our clients an integrated approach across the channels their audiences use,” said Nikolas Nikolaides, Head of Digital at Action Global Communications.
