For more than two decades, Greece has been one of ASBIS’s most important markets. Throughout this journey, we have successfully developed strong relationships with leading technology vendors, customers, and business partners through our operations in Cyprus, supported by local commercial representation in Greece.
This model allowed us to establish a solid foundation and build long-lasting partnerships. At the same time, we always believed that the Greek market held even greater growth potential.
In 2023, ASBIS KYPROS LTD made a strategic decision to further invest in Greece. The country’s economic momentum, accelerating digital transformation, increasing demand for advanced technology solutions, and highly skilled workforce confirmed that Greece represents a market with significant opportunities. Most importantly, we recognized the need to be even closer to our customers, partners, and vendors.
This journey has required continuous evaluation, adaptation, and improvement. We carefully analyzed market needs, listened to our partners, and reviewed our internal operations to create a more efficient, agile, and customer-focused organization.
Today, in 2026, ASBIS.GR is entering a new phase of growth.
The past years represented our foundation-building stage. We strengthened our local presence, expanded our portfolio of products and solutions, and gained a deeper understanding of the unique dynamics of the Greek market.
Now, the next phase begins.
The technology landscape in Greece is evolving rapidly. Investments in digital transformation, cloud infrastructure, cybersecurity, artificial intelligence, networking, data centers, and modern workplace solutions are creating significant opportunities for businesses, partners, and organizations alike.
To address this market evolution, we have further strengthened our operational structure. We have optimized our processes, enhanced our organization, invested in specialized talent, and adopted a more focused go-to-market strategy.
Our objective is clear: to become an even more agile, responsive, and value-driven partner for our customers, partners, and vendors.
Today, ASBIS.GR combines the strength of a global technology distributor with the flexibility and dedication of a local organization. Supported by the wider ASBIS ecosystem across Cyprus, Greece, Malta, Israel, and Western Europe, we are uniquely positioned to help our partners grow across both volume distribution and value-added technology segments.
We continue to invest in our people, capabilities, and relationships. Our focus spans enterprise infrastructure, cybersecurity, cloud, networking, AI-ready solutions, components, consumer technologies, and our growing portfolio of private labels, including Canyon, AENO, and LORGAR.
Most importantly, we continue to build a culture centered on collaboration, accountability, innovation, and customer success.
The Greek market is entering an exciting new era of technological growth and transformation. We firmly believe that the best is yet to come, and ASBIS.GR is ready to play a leading role in helping partners, vendors, and customers navigate this journey.
The foundation has been built. 2026 is our year of acceleration.
*Lefkios Theodosiou, Regional Director Mediterranean, ASBIS KYPROS LTD
