Consumer online shopping in Cyprus saw a significant growth trend in 2025, according to online marketplace Skroutz.
Consumer confidence in the platform was reflected in the increase in the number of orders, an increase that reached 83% compared to 2024 (reaching approximately half a million orders), while the number of Cypriots choosing Skroutz for their purchases increased by 72%. In this context, Cypriot businesses exploited the potential of the Marketplace for cross-border sales, with 83% of the users they served coming from Greece.
Purchasing behaviour & payment methods
The most popular search on Skroutz was for mobile phones, with trainers and athletic shoes following, while most purchases in terms of orders, were recorded in the categories 'Trainers', 'Men's colognes', 'Nutritional supplements', 'Mobile phone cases' and 'Women's perfumes'. The average order value amounted to €78, recording an increase of 4%, with the Cypriot user making an average of almost two purchases per month.
On-the-go ordering remains high in preferences, with 54% of users using the Skroutz App. Finally, the card remains the main payment method (90%), with the use of Revolut representing 8% of transactions.
Skroutz Last Mile & Skroutz Points Network
In 2025, Skroutz Last Mile (SLM) Cyprus began operating, handling 93% of orders on the island.
At the same time, consumers seem to be becoming increasingly familiar with the Skroutz Points service. The first Skroutz Points were placed in September 2025 with the percentage of orders received through Skroutz Points already reaching 27% in early 2026. Intending to continuously upgrade the shopping experience, the development plan foresees the gradual strengthening of the network, from 36 Skroutz Points (with 95 lockers) currently operating to 100, offering even greater geographical coverage and flexibility to users.
About Skroutz
Skroutz S.A. connects millions of consumers with thousands of stores that choose to display their products through the largest online shopping platform in Greece.
Consumers find over 26 million products from approximately 8,000 partner stores at www.skroutz.cy , enjoying secure shopping, a guaranteed delivery and money back guarantee, and free product returns with every purchase through Skroutz. The company's vision is to offer a comprehensive shopping experience to consumers and the most efficient sales channel to its partners.
Skroutz S.A. was founded in 2005, headquartered in Athens, and employs over 500 employees, while after 21 years of operation, it has established itself in the consumer's perception as the reference point for the ideal shopping experience, recording more than 25 million visits on a monthly basis.
