The National Bank of Greece (Cyprus) actively participated in the 13th Banking Payments & Fintech Forum & Expo, substantially contributing to the discussion on the future of banking.
The conference focused on the key trends, challenges and opportunities that will shape the industry in 2026 and beyond, as well as on ways to achieve sustainable growth and profitability.
Industry transition and the importance of trust
During a fireside chat on the topic 'Banking in Cyprus: A sector in transition and the role of National Bank of Greece (Cyprus)', George Agioutantis, the CEO of the Bank, highlighted that the Cypriot banking sector is in a phase of substantial transition, within the framework of which a balance is required between innovation, regulatory compliance and timeless banking values.
Particular emphasis was placed on the fact that although the regulatory environment is becoming increasingly complex, it functions as a foundation of stability and trust, while technology functions as an accelerator of customer service without crowding out the human nature of the banking relationship.
As Agioutantis noted, "Banking, at the end of the day, is about trust. Meaningful relationships with customers form the basis for long-term, mutually beneficial partnerships."
The strategy of the National Bank of Greece (Cyprus)
Agioutantis also referred to the Bank's priorities, which, among others, concern its expansion in Cyprus and its establishment as the bank of first choice for the Cypriot entrepreneur, providing strategic guidance and being a reliable partner in demanding transactions. He also highlighted the importance of cross-border transactions, with NBG Cyprus leveraging its position as an international Group hub to offer secure, efficient and structured solutions to businesses with international activity.
Efficiency, customer experience and digital innovation
Maria Kiteou, Operations Division Manager, National Bank of Greece (Cyprus), participated in a discussion on how banking organisations are evolving their operations, combining efficiency, service quality and digital innovation.
During a panel discussion on the topic 'Transforming Banking Operations for Efficiency & Growth,' modern trends emerged such as the diversification of customer expectations, especially those of the younger generations who experience banking mainly through applications and digital products, with an emphasis on speed, convenience and lower cost.
At the same time, the need for a "hybrid" approach that maintains the human element and the physical store network for customers who need it was emphasised, while the importance of maintaining long-term relationships and strengthening human resources through reskilling & upskilling was underlined.
An ongoing dialogue
The participation of the National Bank of Greece (Cyprus) in the conference confirms its steadfast commitment to the substantive dialogue on the future of banking, where innovation and digital transformation advance alongside the principles that have shaped the bank-customer relationship over time, with trust remaining at the core of every transaction.
