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Ugne Buraciene: “Thirteen years ago, I got a call to visit, I came — and I never left"

Ugne Buraciene, Group CEO of payabl., brought nearly two decades of experience in banking and payments to INSPIRE 2025, where she joined 'The Global Entrepreneur Stage panel Breaking Borders: International Entrepreneurs Transforming Cyprus'.

“I ended up in Cyprus by accident,” she admitted. “Thirteen years ago, I got a call to visit, I came — and I never left. That’s the real story, and I’m proud to say I’ve called it home for some time now.”

Over the past six years, Buraciene has overseen payabl.’s transformation from a team of 20 into an international fintech with Cyprus as one of its headquarters. “Cyprus, in general, has seen significant growth in the ICT sector. It’s small, which is actually an advantage — you can reach the right authorities and make things happen in an approachable way.”

On challenges, she was pragmatic: “Wherever you are, bringing a product to market and getting clients will always be difficult. But we found strong talent here, and being in Cyprus was never an obstacle. Challenges are part of growth — they make you stronger.”

Looking ahead, Buraciene sees no ceiling for the island’s tech ecosystem. “There are so many driven individuals here, pushing the sector forward. ICT is now the largest contributor to GDP, and with the right vision across organisations and government, the sky is the limit.”

Her advice to young professionals: “Be curious about what’s out there. Work hard, realise your potential, and whatever you do — do it wholeheartedly.”

The discussion was moderated by Demetris Sparsis, Board Member, Invest Cyprus. 

Partners & Sponsors

Strategic Partner: Cyta Business

Platinum Sponsor: Bank of Cyprus

Gold Sponsors: ECOMMBX, Zorbas Group, Cyfield

Silver Sponsors: PwC Cyprus, Petrolina, Bioland

Academic Sponsor: University of Nicosia

Stage Sponsors: National Bank of Greece (Cyprus), KPMG Cyprus, Odyssey, CyRIC/Gravity Ventures Incubator, Invest Cyprus

Panel Sponsors: HRDA, OPAP

Podcast Presenter: Payabl.

Sponsors: Hermes Airports, IMR, Libertex

Technology Partner: Kotsovolos

Community Partner: TechIsland, Junior Achievement Cyprus

Innovation Partner: Research & Innovation Foundation (IDEK)

Mobility Partner: Pilakoutas Group

Sustainable Transport Partner: Cyprus Public Transport

Sustainability Partner: Electricity Authority of Cyprus

Coffee Partner: Coffee Berry

Partner: Charalambides Christis

Supporters: ASBIS, CSR Cyprus, Capacitor Partners, HJS Insurance Agents, Mastercard, Robura, Superad, Kapodistrias, Photos Photiades Breweries & Epilogi, Voici La Mode Group of Companies, GrantXpert, Gap Vassilopoulos, Techbiz, Grow Sustainability Consulting, ASBIS, Murex, Drastyc, Bolt

With the support of: Cyprus Computer Society, CITEA, CPMA, Youth Board of Cyprus, OEB, Skills Cyprus, National Betting Authority

Media Sponsors: Alpha Cyprus, CBN, IN Business, Reporter, SuperFM

Organizer: IMH

Under the auspices of: Municipality of Nicosia

  •  INSPIRE 2025 – Where passion meets action, and action changes the world.
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