London-based smart money app Plum has launched Plum AI, a new tool designed to provide users with tailored financial insights.
This move sees the fintech, which expanded with an office in Cyprus in 2023, integrating Google’s Gemini and Vertex AI models into its savings automation technology.
Since launching in 2017, Plum has grown significantly, and by 2024 it served over 2 million customers in the US and the EU, helping them set aside over £6 billion. The fintech has raised £16 million Series B in 2024, co-led by iGrow Venture Capital and Eurobank.
The newly launched Plum AI will function like a co-pilot, offering personalised guidance based on a user’s shared financial data. It analyses spending patterns to identify savings opportunities, suggests suitable financial products to maximise returns and assists users in setting and tracking their financial goals.
“From day one, Plum has been quietly helping people save. Now Plum AI brings that intelligence to life, giving people personalised, automated support to actually achieve their financial dreams,” stated Viktor Trokoudes, CEO and founder of Plum, adding that the technology has moved from working in the background into a conversational platform that offers intuitive assistance.
The new feature is currently available to Plum’s UK customers.
